Sell more without selling all the time.

Kelp prepares every meeting, writes the proposal, follows up until the client says yes and keeps the CRM up to date.

Stage Kelp You
First contactMeetingProposalNegotiationWon NS10 %
Kelp8:30

At 10:00, Norte Seguros. Iriarte, the CFO, decides.

He is very price-conscious. Show him this:

Credentials.pdf

Minutes and next steps

To Iñigo Iriarte · 12:40

1Proposal on Thursday

2Campaign data

3Call on Tuesday

CRM up to date
Proposal v1

Digital acquisition programme

Fees€34,800

Meridiana's approach

Sign-off
Follow-up9:02

No reply in 6 days

Iñigo, does starting on 1 June work for you?

IIGo ahead. We'll sign today.

Contract signed

€34,800Norte Seguros

Project kick-off

Kick-off on 1 June

Team notified
Prepares the meetingWrites the minutes, updates the CRMBuilds the proposalFollows upHands over the project The meeting · 45 minThe sign-off · 5 min

How does Kelp work a sales opportunity?

01

The CRM fills itself in.

Kelp updates the CRM with what happens in emails, calls, meetings and chats. You can also tell it yourself and it logs it.

Reads emails, calls and meetings
Also logs what you tell it
Keeps value, stage and next step up to date
Norte SegurosLive
LPLucía You

YouThat would be €34,800 in total.

LucíaWe'll look at it Thursday at 10.

LucíaIriarte, the CFO signs.

€34,800Thursday at 10Iriarte, the CFOProposal
NSNorte SegurosDigital programme
AmountNot filled in€34,800
Next stepNot filled inDecision · Thu 10:00
Decision-makerNot filled inIñigo Iriarte, CFO
StageMeetingProposal
Updated by Kelp
02

The proposal builds itself.

Kelp writes the full draft with what it knows about the client and your firm. The team reviews it instead of starting from scratch.

Starts from what this client needs
Uses what works for you on similar engagements
With your rates, team and template
Your firm
Proposal · Norte Seguros
Digital acquisition programme
01Context
02Approach
03Fees
Diagnostic€4,800Monthly programme€2,900/month
04Team
Ana and Jorge
For review · Elena
What was discussed Winning proposals Your rates Who is available
03

Every sale teaches the next one.

After every sale, won or lost, Kelp records why. And it takes that into account in the next ones.

Records why it was won or lost
Sees what repeats in the ones you win
Applies it in the next proposal
MEWon
Meridiana
ATLost
Atalaya
GLWon
Lince
CFLost
Castell
BEWon
Brava
Short pilotPrice too highSector case studyNo case studyShort pilot
Short pilot4 of 5 Sector case study3 of 3
NSNext proposal
04

The client, always looked after.

Kelp sends the minutes on the day of the meeting and follows up every opportunity until the client says yes.

Sends the minutes the same day
Watches whether the client replies
If they don't reply, it follows up
Norte Seguros · Digital programme
Minutes and next stepsTo Iñigo Iriarte · 12:40, after the meeting
No reply
Follow-up

Iñigo, shall we go ahead with the pilot? I suggest Tuesday.

Review and sendSent
II
Iñigo Iriarte

Tuesday is perfect.

You
Days without a reply0Replied
05

The handover to delivery, with nothing lost.

When the deal is signed, Kelp gives the project team everything that was promised to the client.

Gathers what was promised in emails and meetings
Sets up the kick-off: team and dates
Briefs the team with the full context
#norte-seguros
Norte Seguros has signed · €34,800
Kelp

@Ana @Jorge, this is what we promised:

Monthly report on the 5th The same team for six months Kick-off before 1 June Project kick-offKick-off on 1 June
Ana

Got it. We're starting with everything.

06

Every meeting, prepared.

Before every meeting, Kelp prepares who the client is, what they need and what to show them.

Researches the client and the decision-maker
Retrieves what the firm already knows about them
Sends it to your WhatsApp that morning
Who decidesTheir situationWhat you knowWhat to show
8:30
Kelponline
Today
At 10:00, Norte Seguros.8:30
Decision-maker: Iriarte, the CFO.8:30
Wants to cut acquisition costs and is very price-conscious.8:30
Marta already proposed a pilot to them in 2024.8:31
Credentials-Insurance.pdf9 pages · 2.1 MB
8:31

More sales, with fewer of your hours.

Kelp does it in your email, documents, CRM and chat. No change of tools.

Proposals in hours, not daysKelp drafts. Your hours go on thinking and talking to the client.
The same quality, every timeYour method and format, whoever writes it.
No sale goes coldKelp follows up without anyone having to remember.
Winning becomes repeatableThe reason behind every yes and every no stays in the firm.

Show us your next proposal.

A demo on a real opportunity, in your sector.

Tailored demo →

Questions about selling.

The ones a partner asks when they see Kelp work an opportunity.

Talk to us →
How does the CRM get filled in without anyone typing anything?

Kelp reads emails and listens to calls and meetings, and logs every detail in the CRM itself: what was said, what stage the sale is at and what the next step is. It creates and moves opportunities with their value. It works on HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Odoo, Clientify or Attio.

How does Kelp prepare a sales meeting with the CRM history?

It sends the briefing to your WhatsApp on the morning of the meeting, without you asking: who the client is, what is going on with them, who decides, what to show them and what not to promise. If anyone at the firm has already worked with that account, you know. And the credentials, case studies and deck are tailored to that opportunity.

Who remembers to follow up every opportunity?

Kelp. It watches every open thread and, if one goes cold, it follows up: it leaves the message written for you to review and send. The minutes and next steps go out on the day of every meeting. Follow-up no longer depends on anyone's memory or on the week the team is having.

Does Kelp know why a proposal is won or lost?

It records it. Every proposal keeps the reason for the yes or the no, so the reasons stop being opinions. Kelp identifies which approaches win in each sector and reuses them in the next proposal, and updates the credentials with every project delivered. The next proposal comes out better and in less time.

Is the forecast reliable if Kelp maintains the pipeline?

It reflects what is really happening, because the CRM is updated from emails, calls and meetings, not from what each person remembers to log. No zombie opportunities or inflated stages: if a stage changes, it is because something happened in the conversation with the client.

Does Kelp write the whole proposal or just a draft?

It writes the full draft: structure, approach, scope, team and fees, built from what you have already won. The team reviews and adjusts instead of starting from scratch, and nothing goes to the client without sign-off.

Which CRM does Kelp work with?

HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Odoo, Clientify and Attio, with two-way sync. And if your firm has no CRM, Kelp acts as one: accounts, pipeline and opportunities live in the firm's memory.