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What does Article 50 of the AI Act require of your agency from 2 August 2026?

Article 50 of the AI Act already applies: which content needs a label, who is responsible when the work is for a client and what fines AESIA imposes.

Berni Bouzas27 August 2026 · 9 min
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The questions it answers
  1. 01Do I have to label everything I make with AI?
  2. 02Who is responsible for a client's content, the agency or the client?
  3. 03What is a deepfake under the regulation?
  4. 04What fines apply and who imposes them in Spain?
  5. 05What do I do this week?
  6. 06How does Kelp give you the audit trail Article 50 asks for?

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