For training firms that design custom programmes, never from zero.
Kelp builds each programme from what you have already delivered, coordinates faculty and dates, and follows each edition through to the next.












Sound familiar?
In a training firm, selling, delivering and proving impact all fall to the same team.
Every RFP wants a tailored programme by yesterday.
Kelp adapts the programme to each client, with their cases, their sector and their brand, and the proposal goes out the same day.
An edition is a hundred details, and any slip shows in the classroom.
Kelp prepares every piece and follows it up: materials, invitations and reminders, done.
The client gets a satisfaction survey as the answer.
Kelp measures and reports the impact: attendance, assessment and results, in a report that renews contracts.
The life of a programme, with Kelp inside.
From the proposal to the next edition, Kelp works in every phase. And every programme delivered improves the next one.
- 01Proposal
The learning path, built on programmes that worked
Faculty, cases and pricing, put together
- 02Design
Sessions, materials and cases, prepared
Agendas, rooms and invitations, under way
- 03Delivery
Each session with its dossier and its follow-up
Attendance and feedback, captured
- 04Renewal
The impact report renews the contract
The new edition starts already designed
What does Kelp do in your training firm, specifically?
The programme, designed in days.
Kelp builds the learning path from the live catalogue: the sessions, cases and materials that already worked, adjusted to each client.



Faculty and client, coordinated.
Kelp finds the right speaker for each session, fits their diary and sends them the briefing. The client is kept up to date on every change, without email chains.
The edition, with no loose ends.
Kelp prepares rooms, dossiers, invitations and reminders, and follows them up. From the classroom it collects the attendance, participation and feedback of each session.
Impact, proven.
Kelp drafts the impact report with attendance, assessments and results, in a format the client understands. That report renews the contract.
And in your discipline, in detail.
Each type of firm has its own classroom. This is what Kelp gets done in yours, inside the tools you already use.
Business schools and executive education
Open and tailored programmes- Responses to L&D RFPs with programmes that already worked
- The tailored learning path, built: modules, faculty and cases
- Proposals with pricing from the history of similar programmes
- Faculty coordination: agendas, materials and briefings
- Cases and materials adapted to the client, versioned and ready
- The logistics of each edition: rooms, travel and agendas sorted
- Participant communications: invitations and reminders, sent
- Attendance and participation, captured per session
- Surveys sent out and analysed at the end of each module
- The impact report for the client, drafted
- Coordination hours and profitability per programme, in view
- Each edition improves the next: the programme learns
In-company training consultancies
Tailored programmes for each client- The training needs analysis from captured interviews
- The training proposal with learning paths from similar clients
- Tailored content in the client's tone and context
- The session calendar and invitations, done
- Trainers briefed: the context of the client and the group, to hand
- Materials and dossiers, versioned and ready
- Attendance and progress per group, up to date
- Follow-up between sessions: tasks and reinforcement, sent
- Assessment and transfer to the job, measured
- The report per client and per programme, delivered
- The FUNDAE training credit, processed and documented
- Each client leaves a growing catalogue, ready to reuse
Skills, leadership and coaching
Soft skills and leadership development- The development proposal with programmes that already worked
- The diagnosis: interviews and assessments, captured
- Learning paths by group: senior leaders, managers and teams
- Content and exercises in the client's tone, prepared
- Sessions and workshops with their materials and follow-up
- Individual action plans, followed up between sessions
- Progress per participant and per group, visible
- Documented coaching: agreements and progress, confidential by design
- Transfer surveys: what really changed on the job
- The report for HR and the committee, drafted
- Hours and profitability per programme, under control
- Each cohort leaves lessons for the next
Technical training and certifications
Courses, exams and compliance- The proposal with the catalogue and the client's requirements to hand
- Invitations, enrolments and lists, managed
- Versioned syllabuses, updated to the current standard
- Exercises, labs and tests, prepared
- Attendance and progress per learner, up to date
- Exams and certification records, managed
- Diplomas and certificates, issued and filed
- The FUNDAE training credit, processed and documented
- Renewals and refreshers, tracked: who expires and when
- The report per client: who was trained and with what result
- Billing per course and per learner, reconciled
- The catalogue learns: each course improves the next
Languages for companies
Groups, levels and progress- Placement tests, administered and marked
- Groups set up by level, site and schedule
- The volume proposal with pricing from past deals
- Class calendars and changes, managed without endless emails
- Teachers assigned and briefed per group and per company
- Attendance per learner and per group, up to date
- Progress measured each quarter: levels moving up, visible
- Reports for HR: attendance and progress, sent
- Make-up classes and cancellations, rescheduled automatically
- The FUNDAE training credit, processed
- Billing per company and per group, reconciled
- The memory of each client: history of groups and results
E-learning and content
Platforms, courses and data- The content proposal with similar projects to hand
- Scripts and storyboards in the client's tone, written
- Courses built and published in your LMS or the client's
- Learning paths and enrolments, managed per cohort
- LMS data, turned into reports people understand
- Learners falling behind, spotted and re-engaged
- Assessments and surveys, sent out and analysed
- Content, updated when the standard or the product changes
- Learner support: questions answered with context
- The completion report per client, sent
- Billing per project and per licence, reconciled
- The content library, organised and reusable
Show us a programme and we'll show you the change.
A demo on your real case, in your sector. Up and running in weeks.
Tailored demo →Questions from training firms.
The ones that come up with business schools and in-company training consultancies.
Talk to us →Does Kelp handle the FUNDAE training credit?
Yes: it leaves the FUNDAE training credit processed and documented for each edition, together with the invitations, attendance per session and certificates. Responsibility for the file remains with the firm. What Kelp removes is the work of gathering, reconciling and filing each group's documentation.
How do you design a tailored programme without starting from scratch?
From the live catalogue of what you have already delivered. Kelp builds the learning path with the modules, cases, faculty and pricing of programmes that worked, adjusted to the client who asks for it. Tailored no longer means from scratch, and the proposal comes together in days.
Does Kelp teach the classes or replace the faculty?
Neither. Your trainers still deliver the sessions. Kelp coordinates the faculty: it fits diaries, prepares materials and sends each speaker the briefing with the context of the client and the group. From the classroom it captures the attendance, participation and feedback of each session.
How do you prove a programme's impact to the client?
With a report Kelp drafts from what actually happened: attendance, assessments per module, surveys on transfer to the job and results per client and per programme. It is not the satisfaction survey from the last day. It is the document that renews the contract for the following year.
Does Kelp connect to Moodle or the LMS we use?
Yes. It works with Moodle, Google Classroom, Zoom, Microsoft Teams and Google Meet, and with the tools you already use to build and measure: Typeform, Qualtrics, Google Forms, Canva, Genially and Holded. There is no new platform to learn: Kelp works on top of the one you already have. How it connects.
Does Kelp design new content or only reuse the catalogue?
Both: it starts from what you have already delivered and writes new materials in the client's tone and context, from dossiers to e-learning scripts. The teaching judgement and the classroom remain yours.
How does Kelp run an edition with dozens of participants?
By handling all the logistics: invitations and reminders sent, attendance captured per session, materials versioned and the FUNDAE training credit processed and documented. The impact report goes out at the close without anything gathered by hand.

