For consultancies that sell what they know.
Kelp builds every proposal and every deliverable from what the firm already knows: the approaches that won, the credentials and the house method.
Proposal · Industrias VelascoDue ThursdayIn reviewSentSendSound familiar?
In a consultancy, the value lies in what the firm knows. And today that knowledge sits in folders and in the partners' heads.
The proposal gets written at the weekend.
Kelp builds it from what the firm knows: approaches that won, credentials and fees from similar projects.
The project depends on who runs it. And the senior people have no capacity left.
Senior90 %KelpKelp delivers as one of the team: research, analysis and deliverables in the house method and format.
Every project reinvents what the firm already learnt on the last one.
Kelp keeps the method: approaches, templates and decisions, within reach of the whole team.
The life of a project, with Kelp inside.
From proposal to close, Kelp works in every phase. And the method one project leaves stays for the next.
- 01Proposal
The approach that already won, with fees from similar projects
Credentials and team, assembled
- 02Kickoff
All the client context, capturedWork plan and milestones, under way
- 03Delivery
Analysis and deliverables, in the house formatMinutes and client follow-up, as standard
- 04Close
The final report, with the full story
Repeat business is worked on: the client comes back
What does Kelp do in your consultancy, specifically?
The proposal, built to win.
Kelp reads the tender specifications and builds the response with the approach that already won in that sector, fees from similar projects and your credentials.
Diagnostic · Grupo LantiaAnaThe deliverable, up to the house standard.
Kelp does research, analysis and drafts with the firm's method and format. The junior delivers like a senior, and the senior reviews instead of redoing.
Friday14Meeting · Grupo LantiaMinutes · Grupo LantiaToday, 11:20SentThe client meeting, prepared.
Kelp prepares the progress, risks and next steps for each status meeting, and sends the minutes the same day. The whole team knows where the project stands.
Firm's methodThe method stays with the firm.
Each project leaves reusable approaches, templates and data, and Kelp keeps them organised and easy to find. Even when people move on, what the firm knows stays.
And in your discipline, in detail.
Each practice has its own craft. Choose yours: this is what Kelp gets done, inside the tools you already use.
Strategy and business
Plans, markets and decisions- The proposal and RFP, built: approach, plan, team and fees from similar projects
- The right credentials case: what you did in that sector and what result it gave
- The kickoff with full context: who's who, what was promised and what the client expects
- Market and competitor research, done before the first session
- Analysis and models, built with the client's data and the assumptions in view
- Deliverables in the house format: structure, charts and narrative
- Minutes and next steps from each session, sent the same day
- The client status meeting, prepared: progress, risks and decisions
- The final report with the full story: from hypothesis to recommendation
- Hours per phase and project profitability, under control
- The firm's methodology, versioned and applied on every project
- What was learnt stays: frameworks, benchmarks and data for the next one
Innovation and transformation
Digital, product and change- The prospect's digital diagnostic, built as the hook for the pitch
- The transformation roadmap, prioritised: what gets done, in what order and why
- Workshops prepared, facilitated and captured: what was said doesn't stay on the post-its
- Process maps and journeys, documented from the sessions
- Pilots tracked: hypothesis, metrics and result, no hype
- Business cases with defensible numbers, built from the track record
- Programme status, reported to the client, with the follow-up done
- The PMO up to date: milestones, risks and dependencies, visible
- Training and adoption: materials prepared and follow-up done
- Monthly progress reports, written and sent
- Hours and profitability per programme, under control
- Every programme leaves method behind: reusable templates and lessons
Management and operations
Processes, costs and performance- The operational diagnostic with real data, not impressions
- The proposal with estimated savings from similar cases
- AS-IS and TO-BE process maps, drawn from workshops and interviews
- The client's data, cleaned and cross-referenced, ready for analysis
- KPI dashboards, built and up to date
- Action plans, with follow-up done: who, what and when
- Minutes and status meetings, prepared and sent
- Progress reports with variances and causes, written
- The business case updated with what was actually achieved
- Hours per phase and project profitability, in view
- The firm's library of processes and templates, organised
- Internal benchmarks that stay for the next project
Data and analytics
Models, dashboards and decisions- The proposal with scope and architecture from similar projects
- The data audit: sources, quality and gaps, documented
- Models and analyses, built and documented: what was done, with what data and why
- Dashboards built and explained, not just delivered
- The metrics dictionary: each indicator with its formula and owner
- Pipelines monitored: if something breaks, you are the first to know
- Results explained to the business in plain terms, no jargon
- Experiments and A/B tests, documented with their verdict
- User training and adoption, tracked
- Hours and profitability per project, under control
- Technical documentation keeps itself up to date
- Data knowledge stays in the firm, not in one person's head
People, organisation and change
Talent, structure and culture- The climate and culture diagnostic with survey data, not corridor talk
- Documented structure proposals: scenarios, costs and impacts
- Job descriptions and bands, written and consistent
- Change plans with communications prepared, piece by piece
- Workshops and interviews captured: nothing said gets lost
- Surveys launched and analysed in your tools
- The internal communications plan, carried out: each message to its audience
- Training designed with materials prepared
- Adoption tracking: which units are progressing and which are not
- Reports to management, written and defensible
- Hours and profitability per project, under control
- Every project leaves method behind for the next one
Sustainability and ESG
Footprint, reporting and compliance- The proposal with the right regulatory scope: CSRD, taxonomy and whatever comes next
- The ESG data inventory: what exists, what is missing and where it is
- Data collection, with follow-up done: suppliers, plants and subsidiaries
- The footprint calculation, documented: sources, factors and assumptions
- Double materiality: workshops captured and matrix built
- The sustainability report, written in the format the standard requires
- Decarbonisation plans tracked: milestones and deviations
- Ratings and questionnaires answered: CDP, EcoVadis and whatever the client asks for
- Management reviews, prepared: progress and risks
- Regulation, monitored: if something changes, it alerts you proactively
- Hours and profitability per project, under control
- Every report leaves the data ready for the following year
Technology and systems
Implementations and architecture- The implementation proposal with the record of similar projects
- Requirements and specs distilled from meetings with the business
- The project plan up to date: milestones, risks and dependencies
- Configurations and data migrations, documented
- QA and UAT documented: what was tested, what failed and what was fixed
- User training: materials and sessions, prepared
- Go-live, communicated with what changes and why
- Post go-live support: tickets triaged with the project context
- Status reported to the client, with the team's follow-up done
- Scope changes spotted and costed before they eat into the margin
- Hours against budget per project, in view
- Documentation keeps itself up to date, after the project ends too
Show us a project and we'll show you the change.
A demo on your real case, in your sector. Up and running in weeks.
Tailored demo →Questions from consultancies.
The ones that come up in every conversation with consultancy partners.
Talk to us →How do you automate proposals in a consultancy?
Kelp builds the draft from what the firm already knows: the approach that won in that sector, the right credentials case and fees from similar projects, in the house method and format. The team reviews instead of writing from scratch, and proposals are no longer written at night and at weekends.
Can Kelp respond to an RFP or a public tender?
Yes. It builds the response with the approach, plan, team and fees from similar projects, and finds your credentials in that sector. Responding to a tender is one of the plays it comes with as standard, and reading tender specifications is one of its capabilities. You still decide what to bid for and what not.
Does Kelp impose its method or learn ours?
It learns yours. It applies the house method and format to every deliverable, and keeps from each project the approaches, templates and decisions that worked. It also comes with standard methodologies and playbooks, distilled from 25 years of professional services, which you can use, adapt or ignore.
What happens to the firm's knowledge when a consultant leaves?
With Kelp, it stays. Every project, decision and proposal is recorded in the firm's memory as the work happens, without asking anyone to document it. When someone leaves, their way of doing things is already an asset of the organisation: learnt judgement, templates and the full history of their accounts. How Memory works.
How does Kelp know what fees to put in a proposal?
From your track record, not from instinct. It matches scope, plan, team and fees against similar engagements already closed, and applies the judgement the firm has set over time. The assumptions stay visible so the partner can review them before anything is sent. Pricing is one of the capabilities Kelp comes with as standard.
Does Kelp make sense for a small consultancy?
Yes. The fee is fixed, with no per-seat licences or per-user minimums, so the price does not depend on team size. Kelp does the same work in a ten-person consultancy as in a five-hundred-person one. What changes with size is the volume of work, and that is sized in the pilot. How to get started.
How is each client's confidentiality protected?
Each account lives in its own compartment: one client's information never mixes with another's, permissions are set by role and by client, and every access is logged. Kelp is certified to ISO 27001 and to Spain's National Security Framework (ENS).
Do partners have to learn a new tool?
No: you ask Kelp through the channels you already use, a Teams group, an email or a voice note. The web platform is there for reviewing proposals and deliverables, but day-to-day work fits in the chat.