Sell more. Deliver better. Without adding headcount.
Kelp is the AI that joins your firm: it learns your judgement, remembers everything that happens and delivers work around the clock. For agencies, consultancies and professional services.
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Kelp works inside Teams, WhatsApp or Slack. Each channel is a real case: click to see it.
Kelp works across your firm's whole cycle.
Inactive contacts
0contacted
0replied
Your week0meetings
MTWTF9:0010:0011:0012:3016:00
DealsSales pipelineQualified3
Proposal2
Negotiation1
Won2
NSNorte Seguros
20 %
Amount€18,200
Close30 Oct
ProposalFollow-up
Proposal
Week 1 of 8On trackSlippage · +2 daysOn track
Atalaya
W1W2W3W4W5W6W7W8
Requests
Contract for Meridiana
This month's invoices
Onboard a supplier
Prepare Monday's committee
Chase outstanding payments
Report for the partners
Done today 0
Contract ready to sign14 invoices issuedSupplier onboardedCommittee pack3 reminders sentSeptember report sentKelp watches your 8 accounts
0Meridiana
0Nortia
0Arteaga
0Atalaya
0Robles
0Bruma
0Albor
0Cardenal
Renewal pack
THU14Meeting with Nortia
+18KExpansion proposal
A copilot helps you when you ask it. Kelp gets to work.
An ordinary day, from 7:00 to 7:00What each one does without being asked
7:00Your working dayWhile you sleep
A copilot
You ask, it answersYou ask, it answersYou ask, it answers
0answers
Kelp
Brings you up to dateWrites a proposalSends 3 follow-upsFlags a slippageUpdates the CRMSends the minutesClient reportResearches a leadPrepares a renewalReviews a contract
0deliverables
7:0010:0013:0016:0019:0021:001:004:00
A new hire, not a toolTakes on real work, start to finish.
Memory of everythingEvery meeting, every email, every decision.
Understands your firmClients, methods and the firm's judgement.
ProactiveFlags, proposes and works overnight.
Knowledge staysIt doesn't leave when someone leaves.
The same context for everyoneOne version of the truth, not a chat per person.
Enterprise-readyENS, ISO 27001, 27701 and 42001.
No per-seat licencesOne fee for the whole firm.
Works with your whole team. Not with each person separately.
Kelp is in your channels and in your task manager. Everyone gives it work and everyone sees what it does.
Team tasksArteaga project
To doIn progressDone
Progress reportNot startedWorkingDone
Committee minutes
Proposal for MeridianaKelp's draft
Kelp's draftMigration plan
Client kickoff
proyecto-arteaga4 membersMarta
@Kelp can you take the progress report?
Kelp
On it. Ready before 13:00.
Kelp
@Jorge I've left you a draft in your proposal task.
Jorge
Great, I'll review it now.
Ana
@Kelp who is leading the data migration?
Kelp
Their team. You agreed it with Marta in Tuesday's meeting.
Marta
Jorge
Kelp
Anyone can give it workIn the team channel or in your task manager.
Helps with everyone's tasksDoes its own and leaves drafts ready in yours.
What one person knows, the team knowsYou all work from the same context, not each in your own chat.
It delivers the output of a team. And keeps going when you stop.
Kelponline
25 years of professional services, distilled into Kelp.
You start with a system that already knows your business, not a generic AI starting from zero.
Companies the team building Kelp has worked for
An advantage built in. Use it, adapt it or ignore it: it's yours from day one.
MethodologiesHow to qualify an opportunity, how to estimate and plan a project, how to deliver and close it.
PlaybooksReady-to-use plays: answer a tender, reactivate a dormant account, prepare a renewal.
WorkersAgents already set up to prepare meetings, watch the market and follow up on proposals.
TemplatesProposals, progress reports and minutes that already work, ready to carry your brand, your style and your prices.
MetricsProfitability per project, pipeline health and the team's real workload, measured from day one.
SkillsWriting with judgement, pricing, reading a tender document. Refined with what was learned on hundreds of real projects.
What Kelp is made of.
Clients128
Projects42
Decisions311
Judgement57
MemoryIt's what Kelp knows.Memory →
WorkingDone
ProposalsNew proposalProposal readyWorkingDone
Follow-up3 emails3 emails sentWorkingDone
ResearchA new lead
Lead reportExpert WorkersIt's who does the work.Expert Workers →
Won proposal
Firm rate card
Your template
StudioDraftReady
Sales transformation proposal
How we'll do it
Fees
Format and style
StudioIt's where the work takes shape.Studio →
Microsoft TeamsHow's the project going?Week 6 of 8. A two-day slippage, already with a plan.
WhatsAppHow's the project going?Week 6 of 8. A two-day slippage, already with a plan.
SlackHow's the project going?Week 6 of 8. A two-day slippage, already with a plan.
Google ChatHow's the project going?Week 6 of 8. A two-day slippage, already with a plan.
ChatIt's where you already talk.Chat →
Connects to what you already use. And learns from everything that happens.
No briefing it or dragging files in: Kelp is connected where things already happen, with no migrations.
Connections →
Replaces nothingWorks on top of your email, CRM, documents and ERP.
Watches the market for youClient and competitor moves, filtered and with what to do next.
What it doesn't know, it asksA short question, to the person who has the answer, at the right moment.
AI you can trust. With Enterprise-grade security.
Certified to pass IT, Security and Legal review. Your data, isolated and in the European Union.
See Kelp's security →Kelpanswer
Meridiana decides on the 12th1 and its budget is between 450 and 500K2. Its CFO succession is under way3.
Email from Iriarte3 Jun · 9:14
“…we'll take the final decision at the committee on the 12th…»
Meeting with Meridiana12 May · minute 18
“…we're thinking of a range of 450 to 500…»
Voice note from Martatoday · 0:38
“…careful, their CFO is leaving at the end of the year…”
Every answer, with its sourceRight back to the minutes, the email or the original document.
Kelp's autonomy
MinutesProposesCo-createsExecutes
Follow-upsProposesCo-createsExecutes
ProposalsProposesCo-createsExecutes
InvoicesProposesCo-createsExecutes
You decide how far it goesWe set it up with you, by type of work.
Kelp
?YouClient
Nothing goes out without your sign-offAnd if it doesn't know something, it doesn't make it up: it says so.
The international standard for information security. The basis for keeping your data safe.
The international standard for privacy. Personal data, handled properly.
Responsible management of AI systems. Very few companies in Spain hold it.
Spain's National Security Framework. Public-sector rigour for your data.
The European AI regulation. Compliance is not optional: we are ahead of it.
The European data protection regulation. Your clients and their data, protected.
Spain's data protection law, Organic Law 3/2018 (LOPDGDD), which implements the GDPR.
Data Protection Officer appointed and notified to the Spanish Data Protection Agency (AEPD).
Data processing agreement (Art. 28 GDPR), signed before a single piece of data is processed.
Scale your firm. Without adding headcount.
You don't install it: it's rolled out with you. A tailored demo with your real cases and, within weeks, Kelp working in your firm.
Tailored demo →Your teamKelp, with your cases
30 min
Email, calendar and CRM connected
Templates, style and rates
Measurable goals agreed
The reasonable questions.
The ones partners and directors of firms like yours ask us most. Answered directly.
Talk to us →How is it different from ChatGPT or a copilot?
A copilot like ChatGPT or Microsoft Copilot helps you when you ask it, and only you. Kelp works for the whole firm on a single shared base: it remembers what happens, learns how you decide and carries out work on its own between sessions. It is not a chat you go to: it is a system that operates. What Kelp is made of.
Why not have my IT team build it?
Because they would start from zero. Kelp comes with 25 years of professional services distilled into it, and adapts to your firm from a base that already works. Your team has better things to do than build and maintain its own AI system. Who builds it.
What if it gets something wrong? Who has the final say?
You do. Autonomy is set by type of work: from proposing, to co-creating with you, to executing. Every answer can be traced to its source and anything the client sees always goes through your sign-off. And if it doesn't know something, it doesn't make it up: it says so or escalates it to a person. How far Kelp acts.
What do I need to change to adopt it?
Almost nothing. Kelp is a layer on top of your systems: it replaces none of them, there is no migration and nothing needs to be clean or organised beforehand. You use it from where you already work: a Teams group, a WhatsApp chat, Slack or Google Chat, a call. What it connects to.
Is it secure? Where is my information?
Your information is kept isolated: your firm's data never mixes with anyone else's, nor between your own clients. It is processed in the European Union, with permissions by role and by account and full traceability. Certified to ISO 27001, 27701 and 42001 and to the ENS, and compliant with the GDPR and the EU AI Act. All about security.
How long until it delivers value?
Weeks, not months. The pilot is turnkey: our team sits down with yours, rolls it out on your real cases and leaves it running, with measurable goals agreed before starting. There is no six-month integration project. How to get started.
How do I pay for it?
Like a team member: a fixed monthly fee that comes out of the staff budget, not another per-seat licence. First a tailored pilot with scope and price fixed before starting, then the subscription, with work credits included. Pricing in detail.
Who is behind Kelp?
Kelp Labs, S.L., a Spanish company based in Madrid. The people who build it have spent 25 years selling and delivering projects for leading Spanish and European companies, and Kelp carries that craft: how a project is won, sold, delivered and invoiced. The infrastructure and the data live in the European Union. About Kelp.
Does Kelp work in English?
Yes. Kelp works in English and Spanish. It is built in Madrid and works with your emails, meetings and documents as they are.
How much of my team's time does the rollout need?
Very little: the Kelp team sets up the pilot on your real cases, turnkey. Your team joins working sessions to teach the firm's judgement, not an integration project. Up and running in weeks.
Can we leave Kelp without losing our information?
Yes: full export of everything that is yours and verifiable deletion at the end. The firm's memory belongs to you, not to Kelp.