For agencies that want to sell without stopping delivery.
Kelp prepares the pitch, works the accounts in your tools and keeps the context of each one, while your team does the creative work.
Pitch · Norte SegurosFri 10:00
This week3 accounts4 accounts
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On MondaySound familiar?
In an agency, new business and operations compete for the same hours.
Friday's pitch gets prepared on Thursday.
Kelp has the draft done earlier: the approach and credentials that have already won, ready to dress up.
Between doing the work and reporting on it, the team can't keep up.
#atalaya0
Assets
Kelp works like one of the team: it operates in your tools, delivers service work and gets the reporting done.
Each client lives in the head of its account team.
ElenaAccounts · Atalaya🌴 On holiday
@Elena Why no TikTok?
Kickoff minutesKelp keeps the context of every account: briefs, decisions and why they were made, within reach of the whole team.
The life of an account, with Kelp inside.
From pitch to renewal, Kelp works in every phase. And what it learns on one account carries over to the next.
- 01Pitch
The draft, with the credentials that already won
The brand research, done
- 02Kickoff
The brief and all the context, capturedThe team aligned from day one
- 03Deliveries
The service work, carried out in your toolsMinutes, reports and follow-up, as standard
- 04Renewal
Silence is spotted in time
Re-engagement arrives prepared
What does Kelp do in your agency, exactly?
The pitch, prepared to win.
Kelp prepares the pitch with the angle that already won in that sector, your credentials and the brand research done.
May report · Atalaya1 JunThe value, shown to the client.
From kickoff to the monthly report, Kelp records what was agreed and reports what was done. The client sees what they gain from working with you.
Campaigns · LinceExecutes like your best expert.
Kelp does the tasks, the assets and the actions inside your tools, with the firm's judgement.
Accounts renew and grow.
Kelp sees churn coming, prepares the renewal and proposes the upsell at the right moment. The business grows without hiring.
And in your discipline, in detail.
Every type of agency has its own craft. This is what Kelp gets done in yours, inside the tools you already use.
Advertising and creative
Briefs, research and assets- The pitch materials, put together: credentials, cases and budget
- The proposal and the budget, built from the history of similar campaigns
- The brief, distilled: from the client call to the document the team signs off
- Campaign research done: sector, competition and references before the kickoff
- Territories and concepts with the history in front of you: what was presented to whom and what won
- Copy and body lines in each brand's voice, ready for creative direction
- The status of every production, tracked: suppliers, deadlines and deliveries
- Minutes and next steps from every campaign meeting, sent the same day
- Feedback organised by version: what the client asked for and what was decided
- Creative team workload and planning, visible without asking
- Hours and profitability per campaign: budgeted against logged, no surprises
- The campaign report with results and lessons that carry over to the next one
Paid media
Campaigns, bids and pacing- The prospect's account audit, done: your way into the pitch
- Media proposals with benchmarks from your own campaigns
- Onboarding for every new client: access, pixels and conversions, verified
- Sets up campaigns and adjusts bids in Meta and Google Ads
- Campaign naming and taxonomies spotless across every account, always
- Watches pacing and budget, and warns you before it hurts
- Performance alerts: if a ROAS drops or a CPA spikes, you know before the client does
- The weekly and monthly report with data from the accounts, not from screenshots
- Documented experiments: hypothesis, result and lesson
- Budgets, IOs and media billing reconciled at month end
- Hours and profitability per account: which client makes money and which eats it
- The history of every account: which creatives and audiences worked
Digital marketing and performance
SEO, CRO, email and data- The proposal for the prospect, with an upfront audit and a plan for the first 90 days
- Technical and content audits with data from your connected tools
- Each account's roadmap, prioritised: what gets done this month and why
- Keyword research and content calendar, proposed per client
- SEO content briefs in each brand's voice, ready for writing
- Emails and flows set up, measured and reported to the client
- Documented CRO experiments: hypothesis, result and the lesson that stays
- Drop alerts: traffic, rankings or conversion, before the client sees it
- The monthly SEO and performance report, written and sent
- Dashboards up to date without anyone having to remember
- Logged hours and profitability per account, in plain view
- Each account's forecast, updated as things happen
Social media and content
Calendars, copy and reports- The profile audit for the pitch: where the brand is and where it should be
- The editorial calendar, proposed and ready to schedule
- Copy in each brand's voice, with its hashtags and calls to action
- Content ideas from social listening: what is moving in the category and where to come in
- Repurposing done: one video becomes the cuts, the copy and the thread
- The approval flow, tracked: sent, commented and approved, with follow-up done
- Moderation and replies with each brand's judgement
- Influencer briefing and follow-up on every collaboration
- Competitor benchmarks by channel, up to date
- The monthly report by channel, done and with commentary
- Hours per account and fee profitability: if a brand eats up the team, it shows
- The content library, organised and searchable
Communications and PR
Clippings, press releases and media- The communications plan, proposed, budgeted and defensible
- The day's clippings, gathered and assessed before breakfast
- Press releases in the house style, with the history in front of you
- The media and journalist map, kept live: who published what about each client
- Media invitations and follow-up after every send: who opened, who published and who to chase
- Embargoes and exclusives, under control: what was offered to whom and until when
- Key messages and Q&A prepared before the questions arrive
- Speeches, op-eds and interviews prepared with the spokesperson's context
- Crisis monitoring: if something starts to spike, it warns you proactively
- The coverage report with reach and valuation, done
- Each client's fee, defended: hours, actions and results in plain view
- The annual communications report, built from what already happened
Branding and design
Identity, guidelines and deliveries- The project proposal, built to win: approach, phases and price
- Budgets and scopes with the history of similar projects
- Brand research: sector, territory and competition before designing
- The identity brief, distilled from the client meetings
- Documented naming explorations, with availability checked
- Brand copy: manifestos, claims and tone, in the defined voice
- Project write-ups and presentations, written with judgement
- Deliveries by phase, tracked: what is in design, what is waiting on the client and what is approved
- Client feedback organised by version: what was asked for and what was decided
- Hours per phase and project profitability, under control
- Each brand's guidelines to hand: usage, voice and examples, always up to date
- The final assets delivered and filed where they belong
Digital, web and ecommerce
Specs, sprints and stores- Budgets and scopes with the history of similar projects
- Specs and user stories from the client meeting
- The status of every sprint, reported to the client without asking the team
- Tickets triaged and prioritised with the context of each project
- Scope changes, detected and priced before they eat into the margin
- Content loaded into the CMS, reviewed and published
- Ecommerce product pages and categories, written and uploaded
- Documented QA: what was tested, what failed and what was fixed
- Every release, communicated to the client with what changes and why
- Web performance reports: speed, errors and conversion
- Hours against budget on every project: the slippage shows before delivery
- Client documentation and manuals keep themselves up to date
Events and experiential
Invitations, timings and post-event- The event proposal, put together: concept, venues and budget
- The run of show and timings, put together and up to date
- Suppliers and budgets compared with the history of each event
- Running orders, scripts and speaker briefings, prepared
- The event website and registration, set up and connected
- Invitations, confirmations and attendee follow-up, done
- Sponsors and tickets, tracked: who confirmed, who paid and who to re-engage
- Pre and post comms: save the date, reminders and thank-yous
- The budget reconciled in real time: contracted against spent
- The post-event report, with results and lessons, delivered
- Invoicing and supplier close-outs, reconciled after the event
- The record of every event, searchable to prepare the next one
Research and insights
Fieldwork, analysis and reports- Study proposals with methodology and price from past studies
- Questionnaires built and fieldwork launched in your tools
- Fieldwork status, monitored: quotas, response rate and incidents
- Discussion guides for interviews and focus groups, prepared
- Transcripts analysed: verbatims organised by finding
- From raw data to report: tables, cross-tabs and narrative
- Panels and trackers up to date, with waves compared
- The executive report the client reads: findings and recommendations
- The results deck and the activation workshop, prepared
- Fieldwork hours and costs per study: each project's profitability, in plain view
- The history of studies, searchable: what was asked and what came out
- Continuous category listening: signals before they become trends
Show us an account and we'll show you the change.
A demo on your real case, in your sector. Up and running in weeks.
Tailored demo →Questions from agencies.
The ones that come up in every conversation with agency owners and directors.
Talk to us →How can an agency grow without hiring more people?
By taking the non-creative work off the team's hours. Kelp prepares the pitch with the angle and credentials that have already won, executes inside your tools and gets the reports, minutes and follow-up for each account done. The team's hours go to the work only the team can do.
Does Kelp operate inside Meta Ads and Google Ads, or does it only write?
It operates. It sets up campaigns and adjusts bids in Meta Ads and Google Ads, watches pacing and budget, and warns you if a ROAS drops or a CPA spikes. It also works in Figma, Semrush, HubSpot or WordPress, depending on the discipline. Anything that goes to the client passes through a person first.
Does it work just as well for a creative, media or PR agency?
Yes. Kelp covers nine agency disciplines: advertising and creative, paid media, digital marketing and performance, social media and content, communications and PR, branding and design, digital and ecommerce, events, and market research. Each with its own work done and its own tools connected, from Cision to Looker Studio.
Will Kelp do the creative work instead of my team?
No. The idea and the creative direction stay with the team. Kelp does what surrounds that work: the campaign research, the brief distilled from the client call, copy and body lines in each brand's voice ready for creative direction, feedback organised by version and the campaign report.
What does Kelp do when a new account comes in?
It captures the brief and all the kickoff context, gets the team aligned from day one and onboards the account: access, pixels and conversions, verified. From then on it keeps the decisions and the reasons behind them, so the account's context doesn't live only in the head of whoever runs it.
Does Kelp make sense in a 10-person agency?
Yes. Kelp isn't paid per seat, so size doesn't make it more expensive to start: the pilot is sized to your real cases and the monthly fee includes the work credits. In a 10-person agency, Kelp is often the difference between turning down a new account and taking it on without hiring. How you pay.
Is Kelp for new business or only for active accounts?
For both. In new business it prepares the pitch with the angle and credentials that have already won and works your contact base; on active accounts it executes, reports and watches the renewal. It is the same firm memory working on both.
Does Kelp replace the account team?
No: it takes away the work that today stops them from running more accounts. Reports, minutes, follow-up and the status of each campaign get done, and the team brings the judgement and the client relationship.