# The work Kelp already does. > Five jobs Kelp already does, joined in one cycle: bringing in clients, winning proposals, delivering projects, running the admin and looking after accounts. *Source: · Kelp Labs, Madrid.* Kelp brings in clients, wins proposals, delivers projects, runs the admin and looks after accounts. [Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See the journey](https://kelp.work/en/use-cases#recorrido) ## The full cycle: acquire, sell, deliver, operate, renew. They are stages of the same cycle in agencies, consultancies and professional services firms. Kelp works in each one and passes on to the next what that stage produces. 01 · Acquire ### [Client acquisition](https://kelp.work/en/client-acquisition) Your contacts, turned into meetings. - Reactivates your dormant contacts - Answers and qualifies every incoming lead - Follows up until the meeting is booked - You just turn up to the meeting [See Client acquisition →](https://kelp.work/en/client-acquisition) From acquiring to selling ### Every meeting comes with its dossier. Kelp prepares the meeting before you get there, so the sale starts with full context. Who the contact is and what their company does Your relationship so far and why they accepted Leaves it in the calendar invite 02 · Sell ### [Consultative selling](https://kelp.work/en/sales) Proposals on a par with the best you have written. - Scores each opportunity and tells you how to win it - Writes the proposal from what you have already won - Fills in the CRM without anyone typing - Follows up every opportunity until it's a yes [See Consultative selling →](https://kelp.work/en/sales) From selling to delivering ### Everything sold passes to the project intact. When a proposal is won, Kelp hands the delivery team everything agreed with the client. Extracts the scope, timelines and commitments Attaches the minutes and emails from the sale The team starts with no handover meeting 03 · Deliver ### [Project delivery](https://kelp.work/en/project-delivery) Deliver more without hiring more. - Does the work: analysis, documents, deliverables - Sends progress updates to the client for you - Stays on top of everything: status, deadlines, tasks, slippage - Prepares contracts and invoices, and follows up on payments [See Project delivery →](https://kelp.work/en/project-delivery) From delivering to invoicing ### No delivery goes uninvoiced. Every delivery goes out with its invoice, and nobody at the firm has to remember to collect payment. Issues the invoice for each delivery Sends payment reminders Confirms payment when the client pays 04 · Operate ### [Operations and admin](https://kelp.work/en/operations) Contracts, invoices, payments and the management report. - Prepares contracts and follows them through to signature - Issues invoices and follows up on payments until they come in - Does the recurring work when it is due, without being asked - Writes and sends the management report every month [See Operations and admin →](https://kelp.work/en/operations) From delivery to renewal ### The renewal arrives with the dossier ready. Nobody has to reconstruct what was done during the year: Kelp records it as it happens. Saves each deliverable when it is delivered With the result it achieved Builds the dossier with the value delivered 05 · Renew and grow ### [Account management](https://kelp.work/en/account-management) Accounts that don't go cold: they renew and grow. - Alerts you if an account is cooling - Watches every client and brings you expansion opportunities - Prepares each renewal months ahead - Remembers everything that was promised [See Account management →](https://kelp.work/en/account-management) The cycle closes and starts again ### What was learnt goes back to the start. As each cycle closes, Kelp saves what happened in it to the [firm's memory](https://kelp.work/en/memory). Why each proposal was won or lost What worked in each project Uses it from the first draft of the next one ## Your use case isn't here? Tell us in the demo: if Kelp isn't a fit, we'll say so. [Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)