# Kelp: the full site for agents

> Kelp is the AI for agencies, consultancies and professional services firms. This file holds the whole English content of kelp.work in one document (llms-full.txt format). Curated index: https://kelp.work/en/llms.txt · Contact: hola@kelp.work · Español: https://kelp.work/llms-full.txt


---

<!-- https://kelp.work/en/ -->

# Sell more. Deliver better. Without adding headcount.

> Kelp is the artificial intelligence for agencies, consultancies and professional services. Sell more, deliver faster and grow your accounts. Rolled out with you, in weeks.

*Source: <https://kelp.work/en/> · Kelp Labs, Madrid.*

Kelp is the AI that joins your firm: it learns your judgement, remembers everything that happens and delivers work around the clock. For agencies, consultancies and professional services.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/#ciclo)

## Kelp works across your firm's whole cycle.

[See more →](https://kelp.work/en/client-acquisition)

[See more →](https://kelp.work/en/sales)

[See more →](https://kelp.work/en/project-delivery)

[See more →](https://kelp.work/en/operations)

[See more →](https://kelp.work/en/account-management)

01Reactivates your dormant contacts

02Answers and qualifies every lead

03Follows up until the meeting is booked

04You just turn up to the meeting

01Writes the proposal from what you have already won

02Sizes up the opportunity and tells you how to win it

03Fills in the CRM without anyone typing

04Follows up every opportunity until it's a yes

01Does the work: analysis, content, presentations

02Keeps on top of deadlines, tasks and slippage

03Adjusts the plan before it eats into the margin

04Sends progress updates to the client for you

01Takes requests from anyone on the team

02Does the recurring work without being asked

03Uses the right tool for each job

04Leaves it ready for you to sign or send

01Monitors the health of every account

02Spots the one going cold, and why

03Prepares the renewal and the meeting

04Brings you the chance to expand

## A copilot helps you when you ask it. Kelp gets to work.

**An ordinary day, from 7:00 to 7:00** What each one does without being asked

7:00

Your working dayWhile you sleep

A copilot

You ask, it answersYou ask, it answersYou ask, it answers

**0** answers

Kelp

Brings you up to dateWrites a proposalSends 3 follow-upsFlags a slippageUpdates the CRMSends the minutesClient reportResearches a leadPrepares a renewalReviews a contract

**0** deliverables

7:0010:0013:0016:0019:0021:001:004:00

**A new hire, not a tool** Takes on real work, start to finish.

**Memory of everything** Every meeting, every email, every decision.

**Understands your firm** Clients, methods and the firm's judgement.

**Proactive** Flags, proposes and works overnight.

**Knowledge stays** It doesn't leave when someone leaves.

**The same context for everyone** One version of the truth, not a chat per person.

**Enterprise-ready** ENS, ISO 27001, 27701 and 42001.

**No per-seat licences** One fee for the whole firm.

## Works with your whole team. Not with each person separately.

Kelp is in your channels and in your task manager. Everyone gives it work and everyone sees what it does.

**Team tasks** Arteaga project

To doIn progressDone

**Progress report** Not startedWorkingDone

**Committee minutes**

**Proposal for Meridiana** Kelp's draft

**Migration plan**

**Client kickoff**

**proyecto-arteaga** 4 members

**Marta**

@Kelp can you take the progress report?

**Kelp**

On it. Ready before 13:00.

**Kelp**

@Jorge I've left you a draft in your proposal task.

**Jorge**

Great, I'll review it now.

**Ana**

@Kelp who is leading the data migration?

**Kelp**

Their team. You agreed it with Marta in Tuesday's meeting.

**Anyone can give it work** In the team channel or in your task manager.

**Helps with everyone's tasks** Does its own and leaves drafts ready in yours.

**What one person knows, the team knows** You all work from the same context, not each in your own chat.

## It delivers the output of a team. And keeps going when you stop.

7:38

**Kelp** online

## 25 years of professional services, distilled into Kelp.

You start with a system that already knows your business, not a generic AI starting from zero.

Companies the team building Kelp has worked for

**An advantage built in.** Use it, adapt it or ignore it: it's yours from day one.

**Methodologies** How to qualify an opportunity, how to estimate and plan a project, how to deliver and close it.

**Playbooks** Ready-to-use plays: answer a tender, reactivate a dormant account, prepare a renewal.

**Workers** Agents already set up to prepare meetings, watch the market and follow up on proposals.

**Templates** Proposals, progress reports and minutes that already work, ready to carry your brand, your style and your prices.

**Metrics** Profitability per project, pipeline health and the team's real workload, measured from day one.

**Skills** Writing with judgement, pricing, reading a tender document. Refined with what was learned on hundreds of real projects.

## What Kelp is made of.

Clients**128**

Projects**42**

Decisions**311**

Judgement**57**

**Memory** It's what Kelp knows.[Memory →](https://kelp.work/en/memory)

WorkingDone

**Proposals** New proposalProposal ready

WorkingDone

**Follow-up** 3 emails3 emails sent

WorkingDone

**Research** A new leadLead report

**Expert Workers** It's who does the work.[Expert Workers →](https://kelp.work/en/expert-workers)

Won proposal

Firm rate card

Your template

StudioDraftReady

Sales transformation proposal **How we'll do it**

**Fees**

**Format and style**

**Studio** It's where the work takes shape.[Studio →](https://kelp.work/en/studio)

Microsoft Teams

How's the project going?Week 6 of 8. A two-day slippage, already with a plan.

WhatsApp

How's the project going?Week 6 of 8. A two-day slippage, already with a plan.

Slack

How's the project going?Week 6 of 8. A two-day slippage, already with a plan.

Google Chat

How's the project going?Week 6 of 8. A two-day slippage, already with a plan.

**Chat** It's where you already talk.[Chat →](https://kelp.work/en/chat)

## Connects to what you already use. And learns from everything that happens.

No briefing it or dragging files in: Kelp is connected where things already happen, with no migrations.

[Connections →](https://kelp.work/en/connections)

**Replaces nothing** Works on top of your email, CRM, documents and ERP.

**Watches the market for you** Client and competitor moves, filtered and with what to do next.

**What it doesn't know, it asks** A short question, to the person who has the answer, at the right moment.

## AI you can trust. With Enterprise-grade security.

Certified to pass IT, Security and Legal review. Your data, isolated and in the European Union.

[See Kelp's security →](https://kelp.work/en/security)

Kelpanswer

Meridiana decides on the 12th1 and its budget is between 450 and 500K2. Its CFO succession is under way3.

**Email from Iriarte** 3 Jun · 9:14

“…we'll take the final decision at the committee on the 12th…»

**Meeting with Meridiana** 12 May · minute 18

“…we're thinking of a range of 450 to 500…»

**Voice note from Marta** today · 0:38

“…careful, their CFO is leaving at the end of the year…”

**Every answer, with its source** Right back to the minutes, the email or the original document.

Kelp's autonomy

MinutesProposesCo-createsExecutes

Follow-upsProposesCo-createsExecutes

ProposalsProposesCo-createsExecutes

InvoicesProposesCo-createsExecutes

**You decide how far it goes** We set it up with you, by type of work.

Kelp

?You

Client

**Nothing goes out without your sign-off** And if it doesn't know something, it doesn't make it up: it says so.

The international standard for information security. The basis for keeping your data safe.

The international standard for privacy. Personal data, handled properly.

Responsible management of AI systems. Very few companies in Spain hold it.

Spain's National Security Framework. Public-sector rigour for your data.

The European AI regulation. Compliance is not optional: we are ahead of it.

The European data protection regulation. Your clients and their data, protected.

Spain's data protection law, Organic Law 3/2018 (LOPDGDD), which implements the GDPR.

Data Protection Officer appointed and notified to the Spanish Data Protection Agency (AEPD).

Data processing agreement (Art. 28 GDPR), signed before a single piece of data is processed.

## Scale your firm. Without adding headcount.

You don't install it: it's rolled out with you. A tailored demo with your real cases and, within weeks, Kelp working in your firm.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

Your team

Kelp, with your cases

30 min

Week 1**Tailored demo** You see it working with your firm's real cases.

Email, calendar and CRM connected

Templates, style and rates

Measurable goals agreed

Weeks 2 to 6**Turnkey pilot** Our team rolls it out with yours, with no integration project.

Kelp has joined the team

After**One more on the team** It stays in your day-to-day work and learns with every project.

## The reasonable questions.

The ones partners and directors of firms like yours ask us most. Answered directly.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How is it different from ChatGPT or a copilot?

A copilot like ChatGPT or Microsoft Copilot helps you when you ask it, and only you. Kelp works for the whole firm on a single shared base: it remembers what happens, learns how you decide and carries out work on its own between sessions. It is not a chat you go to: it is a system that operates. [What Kelp is made of](https://kelp.work/en/product).

### Why not have my IT team build it?

Because they would start from zero. Kelp comes with 25 years of professional services distilled into it, and adapts to your firm from a base that already works. Your team has better things to do than build and maintain its own AI system. [Who builds it](https://kelp.work/en/about).

### What if it gets something wrong? Who has the final say?

You do. Autonomy is set by type of work: from proposing, to co-creating with you, to executing. Every answer can be traced to its source and anything the client sees always goes through your sign-off. And if it doesn't know something, it doesn't make it up: it says so or escalates it to a person. [How far Kelp acts](https://kelp.work/en/security).

### What do I need to change to adopt it?

Almost nothing. Kelp is a layer on top of your systems: it replaces none of them, there is no migration and nothing needs to be clean or organised beforehand. You use it from where you already work: a Teams group, a WhatsApp chat, Slack or Google Chat, a call. [What it connects to](https://kelp.work/en/connections).

### Is it secure? Where is my information?

Your information is kept isolated: your firm's data never mixes with anyone else's, nor between your own clients. It is processed in the European Union, with permissions by role and by account and full traceability. Certified to ISO 27001, 27701 and 42001 and to the ENS, and compliant with the GDPR and the EU AI Act. [All about security](https://kelp.work/en/security).

### How long until it delivers value?

Weeks, not months. The pilot is turnkey: our team sits down with yours, rolls it out on your real cases and leaves it running, with measurable goals agreed before starting. There is no six-month integration project. [How to get started](https://kelp.work/en/pricing).

### How do I pay for it?

Like a team member: a fixed monthly fee that comes out of the staff budget, not another per-seat licence. First a tailored pilot with scope and price fixed before starting, then the subscription, with work credits included. [Pricing in detail](https://kelp.work/en/pricing).

### Who is behind Kelp?

Kelp Labs, S.L., a Spanish company based in Madrid. The people who build it have spent 25 years selling and delivering projects for leading Spanish and European companies, and Kelp carries that craft: how a project is won, sold, delivered and invoiced. The infrastructure and the data live in the European Union. [About Kelp](https://kelp.work/en/about).

### Does Kelp work in English?

Yes. Kelp works in English and Spanish. It is built in Madrid and works with your emails, meetings and documents as they are.

### How much of my team's time does the rollout need?

Very little: the Kelp team sets up the pilot on your real cases, turnkey. Your team joins working sessions to teach the firm's judgement, not an integration project. Up and running in weeks.

### Can we leave Kelp without losing our information?

Yes: full export of everything that is yours and verifiable deletion at the end. The firm's memory belongs to you, not to Kelp.

---

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# The AI layer about your firm.

> Kelp is the Artificial Intelligence layer that brings together everything your firm knows and does: it remembers, learns your judgement and does work between sessions.

*Source: <https://kelp.work/en/product> · Kelp Labs, Madrid.*

Kelp remembers what happens in the firm, does the work in the tools you already use and learns your judgement.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See the four pieces](https://kelp.work/en/product#piezas)

## The four pieces of Kelp. On top of what you already use.

**Proposal** Total€38,400

**Report**

**Minutes**

**Kelp9:02** Meridiana proposal, ready.

**Kelp9:15** At 10:00, Norte Seguros.

**Kelp9:40** Committee minutes, sent.

**Memory**

Kelp keeps what happens in each account, with its source, and learns your judgement.

[See more →](https://kelp.work/en/memory)

**Expert Workers**

Agents that do the work from start to finish: follow-ups, CRM, meetings.

[See more →](https://kelp.work/en/expert-workers)

**Studio**

Where Kelp builds proposals and deliverables with your method and your template.

[See more →](https://kelp.work/en/studio)

**Chat**

Kelp works with you in Teams, WhatsApp, Slack or Google Chat.

[See more →](https://kelp.work/en/chat)

**Connections** Kelp reads and writes in your email, CRM, documents and ERP. No migrations.[See more →](https://kelp.work/en/connections)

## Why Kelp and not an AI chat?

An AI chat

AI chat

Ask anything

**0** in memory

**Proposal for [client]** Approach [describe]Fees [amount]

NS

AT

BR

- Waits for you to ask.

- Forgets what you told it yesterday.

- Gives you a generic draft.

- Is the same for every company.

Kelp

KelpMicrosoft Teams

**Minutes sent** 9:02

**Proposal ready** 11:40

**CRM up to date** 13:15

**Follow-up written** 16:15

Type a message

**0** in memory

Your firm**Proposal · Meridiana** Fees**€38,400** Ana and Jorge

Your rates

**€9,600€14,400€24,000**

**Lince** Won

**Brava** Won

- Works without being asked.

- Remembers everything that happens in the firm.

- Delivers finished work, in the firm's style.

- Learns how your firm works.

## See it working on your accounts.

A demo with a real account from your firm.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# The memory and judgement of the firm.

> Everything that happens in your firm stays: every client, every project, every decision. Kelp learns how you win, and what it does not know, it asks.

*Source: <https://kelp.work/en/memory> · Kelp Labs, Madrid.*

Kelp files every meeting, email and note in the right account, updates its record and suggests your next step.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it learns](https://kelp.work/en/memory#criterio)

## How does Kelp learn your firm's judgement?

Kelp connects your people, your methods, what makes you win and your accounts. So it answers the way your firm decides.

## How does the firm's memory stay up to date?

01

### Nothing to drag or fill in.

Kelp turns what is said in meetings, emails and voice notes into finished work. Nobody has to type anything.

Joins the meeting and listens

Creates the task and starts the proposal

Learns from what you correct out loud

02

### What it does not know, it asks.

Kelp gets the facts nobody has written down anywhere, with no meetings or forms.

Sees which fact a proposal is missing

Waits until the person who knows is free

Asks them in one line and notes it down

03

### When someone leaves, what they know stays.

With Kelp, clients do not notice the handover and the newcomer works from day one.

Keeps what each person knows about their accounts

Retains it when that person leaves

Explains it to the newcomer on day one

04

### It watches the market for you.

You learn what is happening outside without reading the whole press. Kelp alerts you only to what affects you.

Reads the press, tenders and appointments

Matches them with your clients and cases

Prepares the first step if you say yes

## Your firm already knows how to win.

Demo on a real account, with your emails and meetings.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# Kelp works where you already talk.

> Kelp works where your team already works: Teams, WhatsApp, Google Chat and more. In groups and one to one, in writing or by call.

*Source: <https://kelp.work/en/chat> · Kelp Labs, Madrid.*

Kelp is in Teams, WhatsApp, Slack and Google Chat. It does what you ask in a group, by voice note or as a standing task, and alerts you without being asked.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/chat#como)

**Teams**

**WhatsApp**

**Slack**

**Google Chat**

**Telegram**

**Zoho Cliq**

**Webex**

**Mattermost**

**Discord**

[All connections →](https://kelp.work/en/connections)

## How do you work with Kelp in the chat?

01

### You mention it. Or it gets there first.

You write to it as you would to a colleague, and the work comes back to the same chat, with no other app to open.

Mention it and it does the work

Carries out the standing tasks you give it

Gets ahead and alerts you

02

### Ask it as you would ask a person.

From the car or between meetings, you talk to it like a colleague. You don't have to explain the context: it already knows it.

You send it a voice note

Understands who and what you are talking about

Answers with what the firm knows

03

### It is only in the groups you invite it to.

You decide what Kelp sees, group by group. There is nothing to configure: inviting it is the whole process.

You add it to the group like a colleague

It sees what that group sees, nothing more

Removing it is just as easy

[ **Also from ChatGPT and Claude.** They connect to Kelp and work with what the firm knows. How it connects → ](https://kelp.work/en/connections#mcp)

## Try it in a real group.

In the demo you see it working inside one of your team's conversations.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# Studio: where proposals and deliverables get built.

> Kelp Studio turns client context and your firm's knowledge into proposals and deliverables that stay connected, reviewable and reusable.

*Source: <https://kelp.work/en/studio> · Kelp Labs, Madrid.*

You ask Kelp for a change in your own words: it makes it, tells you what changed and waits for your sign-off.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/studio#sabe)

## Every deliverable starts from what the firm already knows.

Kelp already has what each document needs. You don't have to search for or attach anything.

Your method, template and rates

The latest on the account: emails and meetings

What has worked for you on similar engagements

## What you send your client, at your best.

## What happens to a deliverable after it is sent?

### Connected

It stays in the client's account, with all its versions.

### Reviewable

If the client asks for a change, Kelp prepares the new version and tells you what changes.

### Reusable

What worked in a winning proposal carries over to the next ones.

## Build a real proposal with Kelp.

In the demo we open Studio with one of your cases.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# The work of a team, without hiring more.

> Expert Workers: a team of AI specialists who take on real roles, trained in your firm's methodology and judgement, and keep working when you stop.

*Source: <https://kelp.work/en/expert-workers> · Kelp Labs, Madrid.*

You ask Kelp for a piece of work, its Expert Workers split it between them and it comes back done, ready for your sign-off.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how they work](https://kelp.work/en/expert-workers#que-es)

## What is an Expert Worker?

An AI agent that holds a role in your firm and does that work from start to finish.

## They work with your team, in plain sight.

They are in the same documents and groups as your team. Everyone sees what they do and can correct it on the spot.

They write their part alongside the team

Every change carries their name

If they are missing information, they ask

## Which roles can they fill?

Each role works with its own tools and with the autonomy you give it.

Writes proposals, credentials and one-pagers.

With your sign-off

Follows up every opportunity.

With your sign-off

Researches clients, sectors and tenders.

Does it alone and lets you know

Takes the minutes and circulates the agreed actions.

Does it alone and lets you know

Prepares contracts, invoices and reports.

Ready for your signature

Trains on your method and takes on that work.

YoursWhatever you decide

## They learn your best standard.

They work with your firm's judgement and style, at the level of your best work.

They study your proposals and projects

They learn from every correction you make

They apply it to the next piece of work

## They keep going when you stop.

Work moves forward even when your team is away. You start the day with yesterday's work finished.

They work overnight on their assignments

Each one finishes its part and leaves it for you

At 7:40 it is on your phone

## Give them real work.

In the demo you see them work on one of your cases.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# Connects to what you already use. No migrations.

> Kelp connects to your email, meetings, documents, CRM, WhatsApp and ERP. It works on top of what you already use, with no migrations.

*Source: <https://kelp.work/en/connections> · Kelp Labs, Madrid.*

From email to your industry's software: Kelp connects to everything you use and puts each piece of data where it belongs.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See the catalogue](https://kelp.work/en/connections#catalogo)

## Works on top of your tools. Or in their place.

### On top of your tools

Kelp works inside the tools you already have: it reads what changes in them and writes what is needed. Nothing is migrated.

Connects to each tool

After each meeting, updates the CRM, tasks and minutes

The team keeps working where it always has

### In their place

If it pays off for you, the pipeline, projects and accounts move into Kelp, one piece at a time. That is one less system to pay for and maintain.

First, the pipeline leaves Excel

Then, projects leave Trello

Accounts, when you want to drop the CRM

## Using ChatGPT, Claude or Gemini? Keep using them.

They connect to Kelp through MCP, the standard these AIs use to work with other tools, and they work with what your firm knows.

Query the firm's memory

Build proposals and reports in Studio

Assign work to the Expert Workers

## What does Kelp connect to? What you already use.

Well-known tools connect in one click. Your industry's tools connect through API or MCP: if a program connects to others, so does Kelp.

It's not on the list, but if it has an API, Kelp connects all the same.

Can't see yours? If a program connects to others, so does Kelp, through API or MCP. [Tell us](mailto:hola@kelp.work?subject=Kelp%20demo)

## Several accounts? Connect them all.

One mailbox per partner, two CRM portals: they all connect. Kelp keeps each account separate and knows which one each piece of data comes from.

## No migration. And not on your own.

The Kelp team supports you through the rollout, on both the business and the technical side.

HubSpot

Outlook

SharePoint

01

### You connect what you already use

Each tool connects in one click. The data stays where it is.

Your teamKelp team

02

### We set it up with you

With the partners, your method and judgement. With IT, access and security.

RolloutAfter Kelp team

03

### Kelp runs on its own

What we set up with you today, Kelp learns to do on its own tomorrow.

## Using something else? Tell us.

We connect it with you during the rollout. The connections catalogue grows every month.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

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# The work Kelp already does.

> Five jobs Kelp already does, joined in one cycle: bringing in clients, winning proposals, delivering projects, running the admin and looking after accounts.

*Source: <https://kelp.work/en/use-cases> · Kelp Labs, Madrid.*

Kelp brings in clients, wins proposals, delivers projects, runs the admin and looks after accounts.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See the journey](https://kelp.work/en/use-cases#recorrido)

## The full cycle: acquire, sell, deliver, operate, renew.

They are stages of the same cycle in agencies, consultancies and professional services firms. Kelp works in each one and passes on to the next what that stage produces.

01 · Acquire

### [Client acquisition](https://kelp.work/en/client-acquisition)

Your contacts, turned into meetings.

- Reactivates your dormant contacts

- Answers and qualifies every incoming lead

- Follows up until the meeting is booked

- You just turn up to the meeting

[See Client acquisition →](https://kelp.work/en/client-acquisition)

From acquiring to selling

### Every meeting comes with its dossier.

Kelp prepares the meeting before you get there, so the sale starts with full context.

Who the contact is and what their company does

Your relationship so far and why they accepted

Leaves it in the calendar invite

02 · Sell

### [Consultative selling](https://kelp.work/en/sales)

Proposals on a par with the best you have written.

- Scores each opportunity and tells you how to win it

- Writes the proposal from what you have already won

- Fills in the CRM without anyone typing

- Follows up every opportunity until it's a yes

[See Consultative selling →](https://kelp.work/en/sales)

From selling to delivering

### Everything sold passes to the project intact.

When a proposal is won, Kelp hands the delivery team everything agreed with the client.

Extracts the scope, timelines and commitments

Attaches the minutes and emails from the sale

The team starts with no handover meeting

03 · Deliver

### [Project delivery](https://kelp.work/en/project-delivery)

Deliver more without hiring more.

- Does the work: analysis, documents, deliverables

- Sends progress updates to the client for you

- Stays on top of everything: status, deadlines, tasks, slippage

- Prepares contracts and invoices, and follows up on payments

[See Project delivery →](https://kelp.work/en/project-delivery)

From delivering to invoicing

### No delivery goes uninvoiced.

Every delivery goes out with its invoice, and nobody at the firm has to remember to collect payment.

Issues the invoice for each delivery

Sends payment reminders

Confirms payment when the client pays

04 · Operate

### [Operations and admin](https://kelp.work/en/operations)

Contracts, invoices, payments and the management report.

- Prepares contracts and follows them through to signature

- Issues invoices and follows up on payments until they come in

- Does the recurring work when it is due, without being asked

- Writes and sends the management report every month

[See Operations and admin →](https://kelp.work/en/operations)

From delivery to renewal

### The renewal arrives with the dossier ready.

Nobody has to reconstruct what was done during the year: Kelp records it as it happens.

Saves each deliverable when it is delivered

With the result it achieved

Builds the dossier with the value delivered

05 · Renew and grow

### [Account management](https://kelp.work/en/account-management)

Accounts that don't go cold: they renew and grow.

- Alerts you if an account is cooling

- Watches every client and brings you expansion opportunities

- Prepares each renewal months ahead

- Remembers everything that was promised

[See Account management →](https://kelp.work/en/account-management)

The cycle closes and starts again

### What was learnt goes back to the start.

As each cycle closes, Kelp saves what happened in it to the [firm's memory](https://kelp.work/en/memory).

Why each proposal was won or lost

What worked in each project

Uses it from the first draft of the next one

## Your use case isn't here?

Tell us in the demo: if Kelp isn't a fit, we'll say so.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

<!-- https://kelp.work/en/sales -->

# Sell more without selling all the time.

> Kelp fills in the CRM on its own, prepares every meeting, builds the proposal from what the firm has already won and follows up until the client says yes. The firm's best selling, every time.

*Source: <https://kelp.work/en/sales> · Kelp Labs, Madrid.*

Kelp prepares every meeting, writes the proposal, follows up until the client says yes and keeps the CRM up to date.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/sales#como)

## How does Kelp work a sales opportunity?

01

### The CRM fills itself in.

Kelp updates the CRM with what happens in emails, calls, meetings and chats. You can also tell it yourself and it logs it.

Reads emails, calls and meetings

Also logs what you tell it

Keeps value, stage and next step up to date

02

### The proposal builds itself.

Kelp writes the full draft with what it knows about the client and your firm. The team reviews it instead of starting from scratch.

Starts from what this client needs

Uses what works for you on similar engagements

With your rates, team and template

03

### Every sale teaches the next one.

After every sale, won or lost, Kelp records why. And it takes that into account in the next ones.

Records why it was won or lost

Sees what repeats in the ones you win

Applies it in the next proposal

04

### The client, always looked after.

Kelp sends the minutes on the day of the meeting and follows up every opportunity until the client says yes.

Sends the minutes the same day

Watches whether the client replies

If they don't reply, it follows up

05

### The handover to delivery, with nothing lost.

When the deal is signed, Kelp gives the project team everything that was promised to the client.

Gathers what was promised in emails and meetings

Sets up the kick-off: team and dates

Briefs the team with the full context

06

### Every meeting, prepared.

Before every meeting, Kelp prepares who the client is, what they need and what to show them.

Researches the client and the decision-maker

Retrieves what the firm already knows about them

Sends it to your WhatsApp that morning

## More sales, with fewer of your hours.

Kelp does it in your email, documents, CRM and chat. No change of tools.

**Proposals in hours, not days** Kelp drafts. Your hours go on thinking and talking to the client.

**The same quality, every time** Your method and format, whoever writes it.

**No sale goes cold** Kelp follows up without anyone having to remember.

**Winning becomes repeatable** The reason behind every yes and every no stays in the firm.

## Show us your next proposal.

A demo on a real opportunity, in your sector.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about selling.

The ones a partner asks when they see Kelp work an opportunity.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How does the CRM get filled in without anyone typing anything?

Kelp reads emails and listens to calls and meetings, and logs every detail in the CRM itself: what was said, what stage the sale is at and what the next step is. It creates and moves opportunities with their value. It works on HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Odoo, Clientify or Attio.

### How does Kelp prepare a sales meeting with the CRM history?

It sends the briefing to your WhatsApp on the morning of the meeting, without you asking: who the client is, what is going on with them, who decides, what to show them and what not to promise. If anyone at the firm has already worked with that account, you know. And the credentials, case studies and deck are tailored to that opportunity.

### Who remembers to follow up every opportunity?

Kelp. It watches every open thread and, if one goes cold, it follows up: it leaves the message written for you to review and send. The minutes and next steps go out on the day of every meeting. Follow-up no longer depends on anyone's memory or on the week the team is having.

### Does Kelp know why a proposal is won or lost?

It records it. Every proposal keeps the reason for the yes or the no, so the reasons stop being opinions. Kelp identifies which approaches win in each sector and reuses them in the next proposal, and updates the credentials with every project delivered. The next proposal comes out better and in less time.

### Is the forecast reliable if Kelp maintains the pipeline?

It reflects what is really happening, because the CRM is updated from emails, calls and meetings, not from what each person remembers to log. No zombie opportunities or inflated stages: if a stage changes, it is because something happened in the conversation with the client.

### Does Kelp write the whole proposal or just a draft?

It writes the full draft: structure, approach, scope, team and fees, built from what you have already won. The team reviews and adjusts instead of starting from scratch, and nothing goes to the client without sign-off.

### Which CRM does Kelp work with?

HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho, Odoo, Clientify and Attio, with two-way sync. And if your firm has no CRM, Kelp acts as one: accounts, pipeline and opportunities live in the firm's memory.

---

<!-- https://kelp.work/en/project-delivery -->

# Deliver more without hiring more.

> Kelp does service work inside your tools: tasks, deliverables and reports done, status up to date without asking, and overruns flagged in time.

*Source: <https://kelp.work/en/project-delivery> · Kelp Labs, Madrid.*

Kelp produces the deliverables for all your projects at once, readjusts the one that slips and sends each client their progress update.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/project-delivery#como)

## How does Kelp work inside a project?

01

### The project work, done.

Kelp produces the deliverables in your tools and in your house format. A person reviews them before they go out.

The diagnosis, in a consultancy

The campaign assets, in an agency

The whole course, in a training firm

02

### Works inside the team.

Kelp is in your channel and your task manager. It does its part and takes load off each person without changing how you work.

Anyone can assign it work in the task

It leaves the draft in the right person's task

The owner reviews it and closes it

03

### The plan, ready after kickoff.

Kelp turns the kickoff meeting into the project plan. You have it in your task manager the same day.

Listens to what is agreed with the client

Lays out the phases, dates and delivery

Assigns the tasks across the team

04

### The project, under control.

Kelp knows where each project stands. If something slips, it corrects it before it eats into the margin.

Compares actual hours with the budget

Alerts you to the overrun with the figure

Readjusts the plan once you approve

05

### The client kept informed without asking.

Kelp keeps the client up to date on their project. Nobody on the team has to spend hours reporting to them.

Sends the progress update every Friday

Explains what has been done and what comes next

Asks the client in good time for what is missing

06

### Every project leaves a method.

Kelp keeps what worked in each project. The next one starts with the plan done on day one.

Saves the templates and checklists

Records the actual hours for each phase

Sets up the next project with them

## More projects delivered, with the same team.

Kelp does it in your project manager, documents, email and chat. No change of tools.

**Hours go into the work** Kelp does the repeatable work and the team focuses on what needs judgement.

**Your house format, always** Your method in every deliverable, even when the workload is heavy.

**No project gets out of hand** Hours, deadlines and scope monitored across all projects at once.

**The next one starts better** Templates and actual hours from each project, ready to reuse.

## Show us a live project.

A demo on a real project, with your tools.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about delivery.

The ones a project director asks before bringing Kelp into a live project.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### Does Kelp organise the work or do it?

It does it. It drafts reports, prepares analyses, builds documents and uploads assets inside your tools, from Jira or Asana to Notion, Google Drive or WordPress. It does not hand out tasks for someone else to do: it delivers the service work done. A person reviews everything before it reaches the client.

### How does Kelp know where a project stands without asking the team?

Because it sees the work as it happens. Milestones and progress update themselves, with no status meetings, and anything stuck is flagged: what is waiting on whom and since when. Ask Kelp about any project and it answers in detail. Risks arrive as alerts before they become emergencies.

### Does Kelp warn you if a project is going to run over on hours or deadline?

Yes, and before it eats into the margin. Every day it compares the work being done with the hours, deadlines and scope that were budgeted, and if the pace slips it says so with the figure in front of you. When the client asks for more than was agreed, the scope change is detected and costed before the work is done, with the extension proposal ready.

### Does the client have to ask how their project is going?

No. Kelp drafts and sends the progress report every week: what has been done, what comes next and what is needed from the client. Deliveries go out with a summary of changes, and what the client needs to provide is requested in good time and chased if it does not arrive. In your house tone and format.

### What stays with the firm when a project closes?

Method. You keep the templates and checklists drawn from the project, standard solutions so you never solve the same problem twice, and the actual hours per phase, which give well-founded estimates for the next one. The new project starts with the plan done on day one.

### What if we don't use any project management software?

You don't need to: Kelp sees the work pass through meetings, email and documents, and can keep the plan, the tasks and the status of each project itself. If you adopt a tool tomorrow, Kelp connects to it and carries on.

### Does the client notice the reports are prepared by an AI?

The report goes out in your house tone and format, and a person reviews it before it is sent. What you tell each client about your use of AI is your decision; Kelp gives you the record of who did what so you can explain it.

---

<!-- https://kelp.work/en/account-management -->

# No client goes cold on you again.

> Kelp watches the health of each account, the signals from the client's world and the renewal dates. You see churn coming, the renewal arrives prepared and the relationship is looked after in the details.

*Source: <https://kelp.work/en/account-management> · Kelp Labs, Madrid.*

Kelp watches every account, follows up on the one going cold, remembers what the client tells you, prepares the renewal and proposes the expansion.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/account-management#como)

## How does Kelp look after a client account?

01

### No silence goes unnoticed.

Kelp checks every day how each account in your portfolio is doing. None spends weeks in silence without anyone acting.

Checks the last contact with each account

Spots the account going cold

Writes the follow-up and you approve it

02

### You find out first.

Kelp follows what is published about each client and its competitors. You call before the client tells you.

Reads the press, appointments and the sector

Picks what affects your account

Suggests what to do, with the message

03

### The renewal prepares itself.

Kelp tracks the date of every contract and prepares the renewal months ahead. The client receives it before asking.

Gathers everything delivered during the year

Summarises the results with their figures

Writes the renewal proposal

04

### It remembers what the client tells you.

The client mentions a marathon, a promotion or a house move. Kelp remembers for you and the client notices that you care.

Notes what comes up in meetings and emails

Knows which day to congratulate or ask

Leaves the message written, ready to send

05

### The account grows.

Kelp spots what the client needs and does not yet buy from you. It brings you the expansion ready, with its value.

Listens to what they ask for in each meeting

Matches it with what they ask for by email

Writes the expansion proposal

06

### The account does not live in one person's head.

Kelp keeps each whole account in the firm's memory. The client relationship does not depend on a single person.

Keeps meetings, emails and decisions

Retains it if the account owner leaves

Briefs the successor in one afternoon

## Accounts that renew and grow.

Kelp does it in your CRM, email, calendar and chat. No change of tools.

**No account goes cold** Kelp follows up before weeks of silence go by.

**You get there first** You learn what is happening at the client before they tell you.

**Renewals without surprises** Every renewal arrives months ahead, with the proposal written.

**Handovers do not lose clients** Whoever takes over inherits the whole account and gets up to speed in an afternoon.

## Show us an account that worries you.

Demo on a real client, in your sector.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about account management.

The ones an account manager asks before handing over their portfolio.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How does Kelp detect that an account is going cold?

By taking the pulse of every account: the last contact, the silences, the unanswered emails and falling activity, with fewer meetings, fewer requests, less use. When the relationship cools, Kelp alerts you and follows up with the message already written. You review it and send it, and the account starts moving again.

### How do you manage an account renewal with AI?

Months in advance. Kelp tracks the date of every contract, builds the dossier of what was delivered and its results, and writes the renewal proposal before the client asks. All the year's renewals are in view, so there are no last-minute surprises.

### How does Kelp help grow an account?

By spotting what the account is already asking for. Kelp follows the client's signals (what they say in meetings, what is changing in their business) and alerts you when there is a chance to expand: a service that fits, a renewal that can grow. It arrives with the context prepared so that a person can have the conversation.

### How does Kelp find out what is happening in my client's business?

It reads the press every day and also follows the client's competitors closely: news, appointments and moves in their sector. Each opportunity or risk reaches you with a concrete proposed move: what to do and with what message. Calling before the client tells you is the detail that impresses.

### Does Kelp remember the client's personal details?

Yes, the ones that come up in meetings and emails: a marathon, a house move, a promotion. Kelp records them, follows them and suggests the gesture at the right moment, with the message drafted for you to review. Birthdays, anniversaries and key dates always stay in front of you.

### How many accounts can Kelp follow at once?

Every account in the portfolio. The pulse, renewal dates and market signals are watched account by account, with no limit per user or by number of clients. The judgement on which account deserves your time is still yours: Kelp brings you the signal and the context.

### Where does Kelp get the information on each account?

From where the work already happens: the meetings, emails, CRM and documents of that account, plus the press and the client's public signals. Everything goes into the account record with its source next to it.

---

<!-- https://kelp.work/en/operations -->

# The firm runs itself on the inside.

> Kelp does the firm's internal work: paperwork and contracts, invoices and payment collection, recurring tasks, internal initiatives and management reports. Everything that is not selling or delivering.

*Source: <https://kelp.work/en/operations> · Kelp Labs, Madrid.*

Kelp invoices, prepares the contracts, handles the team's requests, runs the internal initiatives and sends the management report.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/operations#como)

## How does Kelp handle the firm's internal work?

01

### Contracts ready to sign.

Kelp prepares contracts, annexes and non-disclosure agreements, and follows them up until every party has signed. You only sign.

Starts from your contract template

Adds the firm's clauses that apply

Files it, signed, in its folder

02

### Invoices sent and paid.

Kelp issues the month's invoices and makes sure they get paid. No hour worked goes unbilled.

Adds up fees, extras and approved hours

Sends each invoice on the right day

Chases the payment until it arrives

03

### Any request, handled.

Setting up a supplier, getting quotes or organising a trip: the team asks Kelp and carries on with their work.

Takes requests from the whole team

Does it in the right tool

Does recurring tasks without being asked

04

### Internal initiatives move forward.

Kelp runs the certification, the new website or the change of accounting firm like a client project, through to the end.

Builds the plan with tasks and dates

Produces the documents and handles the paperwork

Asks each person for their part on time

05

### The team's questions, answered on the spot.

Kelp answers with the firm's documents and guides each new hire from their first day.

They ask it in the chat, at any hour

Searches the firm's documents

Answers with the page it comes from

06

### The business, up to date.

Every month, management receives sales, production and cash on one clear page, with the figures from your tools.

Prepares the close during the month

If something drifts, alerts you that same day

Writes and sends the management report

## Less admin, more hours for clients.

Kelp does it where you already invoice, sign and manage the team. No change of tools.

**A calm month end** Kelp prepares invoices, close and report throughout the month.

**You know which client makes money** Hours and profitability per client, up to date and without building them by hand.

**Nothing internal is left half done** Contracts, renewals and initiatives always have someone running them.

**New hires up to speed in days** Kelp shows newcomers the clients, the method and the tools.

## Show us your month end.

Demo with your contracts, invoices and reports.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about operations.

The ones asked by whoever runs the firm's administration.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### Does Kelp sign the contracts?

No. Kelp prepares them with your templates and clauses, sends them for signature and follows up until every party has signed. A person always signs. Then it files each contract in its folder and finds it instantly when someone asks for it.

### Does Kelp issue invoices and follow up on payments?

Both. It builds each invoice from the work done, fees, extras and approved hours, sends it on its date and follows up on payment with reminders in the firm's tone until it arrives. It works on Holded, a3, Sage, Quipu, Odoo, Wolters Kluwer or Stripe, with no change of tool.

### How do you close the month without a last-minute rush?

By preparing the close throughout the month. Invoices, closes and reports build up on their own, and recurring tasks run when they are due: each obligation has its date in the firm's calendar. Only what truly needs your decision reaches you.

### Who drives the internal initiatives nobody has time to deliver?

Kelp. The certification, the new website, the change of accounting firm: it runs each one like any other project, with its plan, its tasks assigned and the work done, documents and paperwork included. Progress is visible at a glance and every initiative reaches the end, even if nobody on the team has time for it.

### Does Kelp answer the team's internal questions?

Yes, with the firm's documents and citing the source: what the holiday policy says and on which page, how many days are left, how to request something. New hires are guided from day one with the firm's clients, method and tools. Nobody interrupts anyone to ask the usual questions.

### What does management receive each month?

A report written in words: sales, production and cash on one clear page, with every figure taken from your tools. It goes out on its own every month. And if something drifts, Kelp does not wait for the report: it alerts you at the time and answers questions with data.

### Does Kelp replace our accounting firm?

No. Kelp does the firm's internal administrative work and leaves it in order in your tools, from Holded to a3. If you work with an external accounting or advisory firm, they receive everything prepared and on time.

### What does Kelp need to start with administration?

To connect to what you already use: the invoicing tool, email and calendar. No migration and no tidying up beforehand. From there it builds the firm's calendar: closes, renewals and obligations, each with its date.

---

<!-- https://kelp.work/en/client-acquisition -->

# Your next client is already in your contacts.

> Kelp turns your dormant contact database into first meetings: properly written messages, patient follow-up and the meeting in your calendar with its dossier.

*Source: <https://kelp.work/en/client-acquisition> · Kelp Labs, Madrid.*

Kelp finds who to write to and why, writes the way the partner would and puts the meetings in your calendar.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/client-acquisition#como)

## How does Kelp turn a contact into a meeting?

01

### It knows who to write to and why.

Across your whole database, Kelp finds the people who have a real reason to hear from you today.

Reviews former clients, proposals and the partner's network

Cross-checks news, changes and open threads

Chooses who to write to today

02

### Writes the way the partner would.

Kelp writes each message for one person, about something that matters to them. It never sends a template.

Starts from what is happening to that person

Uses your history and your cases

Goes out with the partner's name and tone

03

### If there is no reply, it comes back with a new reason.

No reply does not mean no interest. Kelp follows up patiently until they answer.

Waits weeks between one message and the next

Each message brings something new

If they reply, it stops and starts a conversation

04

### Answers website enquiries straight away.

Kelp replies while the contact is still interested. Only people worth a meeting reach your calendar.

Replies in minutes, at night too

Asks what you need to know

Checks whether they fit your criteria

05

### Books the meeting in your calendar.

The meeting lands in your calendar without you writing a single email. You just have to turn up.

Finds free slots in your calendar

Proposes them, with no booking links

Books the one the contact chooses

06

### If someone says no, it stops writing to them.

Nobody gets one message too many, so the firm never becomes a nuisance. And the contact stays in the database for later.

Cancels pending messages

Records the reason for the no

Notes when it would make sense to return

## What it is not.

**A purchased list** Kelp works your own contacts. No third-party lists.

**Mass spam** Few messages, each written for a specific person.

**A blind email sequence** If someone replies, the sequence stops and a conversation starts.

**A salesperson to train** You don't hire or supervise anyone. We set it up.

**A new CRM** It works on yours and logs every conversation.

**AI hype** If you wouldn't sign a message with your name, Kelp doesn't send it.

## More meetings, without spending hours finding them.

Kelp does it in your email, CRM, calendar and chat. No change of tools.

**New meetings every month** Kelp keeps prospecting even when the team is full of projects.

**Your hours go to the meeting** Kelp gets the meeting. You arrive having read the dossier.

**Your database brings in business again** Former clients and lost proposals turn into meetings again.

**Every attempt teaches something** Kelp notes which reasons open a conversation and who not to chase.

## Show us your contact database.

In the demo, Kelp tells you who in your database it would write to this week, and why.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about acquisition.

The ones a partner asks before letting Kelp write to their contacts.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### Where does Kelp get contacts from? Does it buy databases?

It buys nothing. Kelp works your own contacts: former clients, lost proposals, the partner's network, people who met you at a trade fair or a webinar and whoever has just come in through the website form. No cold third-party lists and no purchased databases.

### Do the messages read as if a bot wrote them?

They don't go out unless you would sign them. Kelp writes each message for a specific person, with that contact's context and the firm's tone and approach: the message the partner would send with an hour per lead. Few messages, never a burst and never the same one twice.

### What does Kelp do if the contact doesn't reply?

It waits a few weeks and comes back with a new reason and something new to say. If someone replies, the sequence stops and a conversation starts: Kelp keeps the thread going and offers real slots from your calendar instead of sending a booking link.

### And if someone says they want nothing to do with it?

They receive nothing more. Kelp records the reason and when it makes sense to ask again, if at all. Nobody gets messages after saying no. And Kelp notes what it learns: which reasons get replies, which messages work and who not to write to again.

### What do I get out of all this work?

The meeting, and little else. Kelp qualifies, converses and books the meeting, and puts it in your calendar with its dossier: who the person is, your shared history and the angle that made them accept. Partner hours go to the meeting, not to getting it.

### Which email address does Kelp write from?

From your firm's accounts, in Gmail or Outlook: every message goes out with your name and your domain. You set how much review happens beforehand through autonomy per type of work, and every conversation is logged in your CRM.

### Won't we end up pestering our contacts?

It is designed for the opposite: few messages, each with a real reason, weeks between touches and no further message to anyone who says no. Kelp records the reason for the no and when it makes sense to ask again, if at all.

---

<!-- https://kelp.work/en/who-its-for -->

# For firms that live on what they know.

> The AI for professional services firms: agencies, consultancies, corporate training and expert firms. Choose your line of work and see how Kelp handles your pain points, your cycle and your tools.

*Source: <https://kelp.work/en/who-its-for> · Kelp Labs, Madrid.*

Kelp works in agencies, consultancies, training firms and law firms, and knows the problems, the cycle and the tools of each line of work.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See the types of firm](https://kelp.work/en/who-its-for#firmas)

## What type of firm is Kelp for?

[

### Agencies

Sell while you keep delivering.

- Advertising and creative

- Paid media

- Digital marketing and performance

- Social media and content

- Communications and PR

- Branding and design

- Digital, web and ecommerce

- Events and experiential

- Research and insights

See agencies → ](https://kelp.work/en/agencies) [

### Consultancies

Knowledge in every project.

- Strategy and business

- Innovation and transformation

- Management and operations

- Data and analytics

- People, organisation and change

- Sustainability and ESG

- Technology and systems

See consultancies → ](https://kelp.work/en/consultancies) [

### Corporate training

Tailored, without starting from scratch.

- Business schools and exec ed

- In-company training

- Skills, leadership and coaching

- Technical training and certifications

- Languages for companies

- E-learning and content

See corporate training → ](https://kelp.work/en/corporate-training) [

### Professional services

Judgement is the product.

- Legal services

- Advisory and accounting firms

- Corporate finance and M&A

- HR, talent and executive search

- Engineering and technical advisory

- Architecture and design studios

- Audit, risk and compliance

- Executive education and training

See professional services → ](https://kelp.work/en/professional-services)

## Four lines of work, the same foundation.

**The memory** What happens with each client and what the firm knows, with its source.[Memory →](https://kelp.work/en/memory)

**The tools** Kelp works in the ones you already use: email, CRM, documents and the tools of your trade.[Connections →](https://kelp.work/en/connections)

**The execution** Expert Workers that do the work from start to finish, in your tools.[Expert Workers →](https://kelp.work/en/expert-workers)

## Don't see yourself in any of these?

Tell us about your case. If your firm lives on what it knows, Kelp fits.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

<!-- https://kelp.work/en/agencies -->

# For agencies that want to sell without stopping delivery.

> The AI for marketing, advertising and digital agencies: pitches at your best level, accounts that don't go cold and each client's memory, organised and working.

*Source: <https://kelp.work/en/agencies> · Kelp Labs, Madrid.*

Kelp prepares the pitch, works the accounts in your tools and keeps the context of each one, while your team does the creative work.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/agencies#te-sonara)

## Sound familiar?

In an agency, new business and operations compete for the same hours.

01 · Sell

### Friday's pitch gets prepared on Thursday.

**Kelp** has the draft done earlier: the approach and credentials that have already won, ready to dress up.

02 · Deliver

### Between doing the work and reporting on it, the team can't keep up.

**Kelp** works like one of the team: it operates in your tools, delivers service work and gets the reporting done.

03 · Operate

### Each client lives in the head of its account team.

**Kelp** keeps the context of every account: briefs, decisions and why they were made, within reach of the whole team.

## The life of an account, with Kelp inside.

From pitch to renewal, Kelp works in every phase. And what it learns on one account carries over to the next.

**01Pitch**

The draft, with the credentials that already won

The brand research, done

**02Kickoff**

The brief and all the context, captured

The team aligned from day one

**03Deliveries**

The service work, carried out in your tools

Minutes, reports and follow-up, as standard

**04Renewal**

Silence is spotted in time

Re-engagement arrives prepared

## What does Kelp do in your agency, exactly?

### The pitch, prepared to win.

Kelp prepares the pitch with the angle that already won in that sector, your credentials and the brand research done.

### The value, shown to the client.

From kickoff to the monthly report, Kelp records what was agreed and reports what was done. The client sees what they gain from working with you.

### Executes like your best expert.

Kelp does the tasks, the assets and the actions inside your tools, with the firm's judgement.

### Accounts renew and grow.

Kelp sees churn coming, prepares the renewal and proposes the upsell at the right moment. The business grows without hiring.

## And in your discipline, in detail.

Every type of agency has its own craft. This is what Kelp gets done in yours, inside the tools you already use.

### Advertising and creative

Briefs, research and assets

- **The pitch materials, put together** : credentials, cases and budget

- **The proposal and the budget** , built from the history of similar campaigns

- **The brief, distilled** : from the client call to the document the team signs off

- **Campaign research done** : sector, competition and references before the kickoff

- **Territories and concepts with the history in front of you** : what was presented to whom and what won

- **Copy and body lines in each brand's voice** , ready for creative direction

- **The status of every production, tracked** : suppliers, deadlines and deliveries

- **Minutes and next steps** from every campaign meeting, sent the same day

- **Feedback organised by version** : what the client asked for and what was decided

- **Creative team workload and planning** , visible without asking

- **Hours and profitability per campaign** : budgeted against logged, no surprises

- **The campaign report** with results and lessons that carry over to the next one

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Paid media

Campaigns, bids and pacing

- **The prospect's account audit, done** : your way into the pitch

- **Media proposals** with benchmarks from your own campaigns

- **Onboarding for every new client** : access, pixels and conversions, verified

- **Sets up campaigns and adjusts bids** in Meta and Google Ads

- **Campaign naming and taxonomies** spotless across every account, always

- **Watches pacing and budget** , and warns you before it hurts

- **Performance alerts** : if a ROAS drops or a CPA spikes, you know before the client does

- **The weekly and monthly report** with data from the accounts, not from screenshots

- **Documented experiments** : hypothesis, result and lesson

- **Budgets, IOs and media billing** reconciled at month end

- **Hours and profitability per account** : which client makes money and which eats it

- **The history of every account** : which creatives and audiences worked

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Digital marketing and performance

SEO, CRO, email and data

- **The proposal for the prospect** , with an upfront audit and a plan for the first 90 days

- **Technical and content audits** with data from your connected tools

- **Each account's roadmap, prioritised** : what gets done this month and why

- **Keyword research and content calendar** , proposed per client

- **SEO content briefs** in each brand's voice, ready for writing

- **Emails and flows set up** , measured and reported to the client

- **Documented CRO experiments** : hypothesis, result and the lesson that stays

- **Drop alerts** : traffic, rankings or conversion, before the client sees it

- **The monthly SEO and performance report** , written and sent

- **Dashboards up to date** without anyone having to remember

- **Logged hours and profitability per account** , in plain view

- **Each account's forecast** , updated as things happen

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Social media and content

Calendars, copy and reports

- **The profile audit for the pitch** : where the brand is and where it should be

- **The editorial calendar** , proposed and ready to schedule

- **Copy in each brand's voice** , with its hashtags and calls to action

- **Content ideas from social listening** : what is moving in the category and where to come in

- **Repurposing done** : one video becomes the cuts, the copy and the thread

- **The approval flow, tracked** : sent, commented and approved, with follow-up done

- **Moderation and replies** with each brand's judgement

- **Influencer briefing** and follow-up on every collaboration

- **Competitor benchmarks by channel** , up to date

- **The monthly report by channel** , done and with commentary

- **Hours per account and fee profitability** : if a brand eats up the team, it shows

- **The content library** , organised and searchable

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Communications and PR

Clippings, press releases and media

- **The communications plan** , proposed, budgeted and defensible

- **The day's clippings** , gathered and assessed before breakfast

- **Press releases in the house style** , with the history in front of you

- **The media and journalist map, kept live** : who published what about each client

- **Media invitations and follow-up after every send** : who opened, who published and who to chase

- **Embargoes and exclusives, under control** : what was offered to whom and until when

- **Key messages and Q&A** prepared before the questions arrive

- **Speeches, op-eds and interviews** prepared with the spokesperson's context

- **Crisis monitoring** : if something starts to spike, it warns you proactively

- **The coverage report** with reach and valuation, done

- **Each client's fee, defended** : hours, actions and results in plain view

- **The annual communications report** , built from what already happened

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Branding and design

Identity, guidelines and deliveries

- **The project proposal, built to win** : approach, phases and price

- **Budgets and scopes** with the history of similar projects

- **Brand research** : sector, territory and competition before designing

- **The identity brief, distilled** from the client meetings

- **Documented naming explorations** , with availability checked

- **Brand copy** : manifestos, claims and tone, in the defined voice

- **Project write-ups and presentations** , written with judgement

- **Deliveries by phase, tracked** : what is in design, what is waiting on the client and what is approved

- **Client feedback organised by version** : what was asked for and what was decided

- **Hours per phase and project profitability** , under control

- **Each brand's guidelines to hand** : usage, voice and examples, always up to date

- **The final assets** delivered and filed where they belong

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Digital, web and ecommerce

Specs, sprints and stores

- **Budgets and scopes** with the history of similar projects

- **Specs and user stories** from the client meeting

- **The status of every sprint** , reported to the client without asking the team

- **Tickets triaged and prioritised** with the context of each project

- **Scope changes, detected** and priced before they eat into the margin

- **Content loaded into the CMS** , reviewed and published

- **Ecommerce product pages and categories** , written and uploaded

- **Documented QA** : what was tested, what failed and what was fixed

- **Every release, communicated** to the client with what changes and why

- **Web performance reports** : speed, errors and conversion

- **Hours against budget on every project** : the slippage shows before delivery

- **Client documentation and manuals** keep themselves up to date

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Events and experiential

Invitations, timings and post-event

- **The event proposal, put together** : concept, venues and budget

- **The run of show and timings** , put together and up to date

- **Suppliers and budgets** compared with the history of each event

- **Running orders, scripts and speaker briefings** , prepared

- **The event website and registration** , set up and connected

- **Invitations, confirmations and attendee follow-up** , done

- **Sponsors and tickets, tracked** : who confirmed, who paid and who to re-engage

- **Pre and post comms** : save the date, reminders and thank-yous

- **The budget reconciled in real time** : contracted against spent

- **The post-event report** , with results and lessons, delivered

- **Invoicing and supplier close-outs** , reconciled after the event

- **The record of every event, searchable** to prepare the next one

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Research and insights

Fieldwork, analysis and reports

- **Study proposals** with methodology and price from past studies

- **Questionnaires built** and fieldwork launched in your tools

- **Fieldwork status, monitored** : quotas, response rate and incidents

- **Discussion guides** for interviews and focus groups, prepared

- **Transcripts analysed** : verbatims organised by finding

- **From raw data to report** : tables, cross-tabs and narrative

- **Panels and trackers up to date** , with waves compared

- **The executive report the client reads** : findings and recommendations

- **The results deck and the activation workshop** , prepared

- **Fieldwork hours and costs per study** : each project's profitability, in plain view

- **The history of studies, searchable** : what was asked and what came out

- **Continuous category listening** : signals before they become trends

Connects to[and anything with an API →](https://kelp.work/en/connections)

## Show us an account and we'll show you the change.

A demo on your real case, in your sector. Up and running in weeks.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions from agencies.

The ones that come up in every conversation with agency owners and directors.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How can an agency grow without hiring more people?

By taking the non-creative work off the team's hours. Kelp prepares the pitch with the angle and credentials that have already won, executes inside your tools and gets the reports, minutes and follow-up for each account done. The team's hours go to the work only the team can do.

### Does Kelp operate inside Meta Ads and Google Ads, or does it only write?

It operates. It sets up campaigns and adjusts bids in Meta Ads and Google Ads, watches pacing and budget, and warns you if a ROAS drops or a CPA spikes. It also works in Figma, Semrush, HubSpot or WordPress, depending on the discipline. Anything that goes to the client passes through a person first.

### Does it work just as well for a creative, media or PR agency?

Yes. Kelp covers nine agency disciplines: advertising and creative, paid media, digital marketing and performance, social media and content, communications and PR, branding and design, digital and ecommerce, events, and market research. Each with its own work done and its own tools connected, from Cision to Looker Studio.

### Will Kelp do the creative work instead of my team?

No. The idea and the creative direction stay with the team. Kelp does what surrounds that work: the campaign research, the brief distilled from the client call, copy and body lines in each brand's voice ready for creative direction, feedback organised by version and the campaign report.

### What does Kelp do when a new account comes in?

It captures the brief and all the kickoff context, gets the team aligned from day one and onboards the account: access, pixels and conversions, verified. From then on it keeps the decisions and the reasons behind them, so the account's context doesn't live only in the head of whoever runs it.

### Does Kelp make sense in a 10-person agency?

Yes. Kelp isn't paid per seat, so size doesn't make it more expensive to start: the pilot is sized to your real cases and the monthly fee includes the work credits. In a 10-person agency, Kelp is often the difference between turning down a new account and taking it on without hiring. [How you pay](https://kelp.work/en/pricing).

### Is Kelp for new business or only for active accounts?

For both. In new business it prepares the pitch with the angle and credentials that have already won and works your contact base; on active accounts it executes, reports and watches the renewal. It is the same firm memory working on both.

### Does Kelp replace the account team?

No: it takes away the work that today stops them from running more accounts. Reports, minutes, follow-up and the status of each campaign get done, and the team brings the judgement and the client relationship.

[All about security →](https://kelp.work/en/security)

---

<!-- https://kelp.work/en/consultancies -->

# For consultancies that sell what they know.

> AI for strategy, transformation and operations consultancies: proposals in days, deliverables in the house method, and the knowledge from every project put to work.

*Source: <https://kelp.work/en/consultancies> · Kelp Labs, Madrid.*

Kelp builds every proposal and every deliverable from what the firm already knows: the approaches that won, the credentials and the house method.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/consultancies#te-sonara)

## Sound familiar?

In a consultancy, the value lies in what the firm knows. And today that knowledge sits in folders and in the partners' heads.

01 · Sell

### The proposal gets written at the weekend.

**Kelp** builds it from what the firm knows: approaches that won, credentials and fees from similar projects.

02 · Deliver

### The project depends on who runs it. And the senior people have no capacity left.

**Kelp** delivers as one of the team: research, analysis and deliverables in the house method and format.

03 · Operate

### Every project reinvents what the firm already learnt on the last one.

**Kelp** keeps the method: approaches, templates and decisions, within reach of the whole team.

## The life of a project, with Kelp inside.

From proposal to close, Kelp works in every phase. And the method one project leaves stays for the next.

**01Proposal**

The approach that already won, with fees from similar projects

Credentials and team, assembled

**02Kickoff**

All the client context, captured

Work plan and milestones, under way

**03Delivery**

Analysis and deliverables, in the house format

Minutes and client follow-up, as standard

**04Close**

The final report, with the full story

Repeat business is worked on: the client comes back

## What does Kelp do in your consultancy, specifically?

### The proposal, built to win.

Kelp reads the tender specifications and builds the response with the approach that already won in that sector, fees from similar projects and your credentials.

### The deliverable, up to the house standard.

Kelp does research, analysis and drafts with the firm's method and format. The junior delivers like a senior, and the senior reviews instead of redoing.

### The client meeting, prepared.

Kelp prepares the progress, risks and next steps for each status meeting, and sends the minutes the same day. The whole team knows where the project stands.

### The method stays with the firm.

Each project leaves reusable approaches, templates and data, and Kelp keeps them organised and easy to find. Even when people move on, what the firm knows stays.

## And in your discipline, in detail.

Each practice has its own craft. Choose yours: this is what Kelp gets done, inside the tools you already use.

### Strategy and business

Plans, markets and decisions

- **The proposal and RFP, built** : approach, plan, team and fees from similar projects

- **The right credentials case** : what you did in that sector and what result it gave

- **The kickoff with full context** : who's who, what was promised and what the client expects

- **Market and competitor research** , done before the first session

- **Analysis and models, built** with the client's data and the assumptions in view

- **Deliverables in the house format** : structure, charts and narrative

- **Minutes and next steps from each session** , sent the same day

- **The client status meeting, prepared** : progress, risks and decisions

- **The final report with the full story** : from hypothesis to recommendation

- **Hours per phase and project profitability** , under control

- **The firm's methodology, versioned** and applied on every project

- **What was learnt stays** : frameworks, benchmarks and data for the next one

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Innovation and transformation

Digital, product and change

- **The prospect's digital diagnostic** , built as the hook for the pitch

- **The transformation roadmap, prioritised** : what gets done, in what order and why

- **Workshops prepared, facilitated and captured** : what was said doesn't stay on the post-its

- **Process maps and journeys** , documented from the sessions

- **Pilots tracked** : hypothesis, metrics and result, no hype

- **Business cases with defensible numbers** , built from the track record

- **Programme status, reported to the client** , with the follow-up done

- **The PMO up to date** : milestones, risks and dependencies, visible

- **Training and adoption** : materials prepared and follow-up done

- **Monthly progress reports** , written and sent

- **Hours and profitability per programme** , under control

- **Every programme leaves method behind** : reusable templates and lessons

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Management and operations

Processes, costs and performance

- **The operational diagnostic with real data** , not impressions

- **The proposal with estimated savings** from similar cases

- **AS-IS and TO-BE process maps** , drawn from workshops and interviews

- **The client's data, cleaned and cross-referenced** , ready for analysis

- **KPI dashboards** , built and up to date

- **Action plans, with follow-up done** : who, what and when

- **Minutes and status meetings** , prepared and sent

- **Progress reports with variances and causes** , written

- **The business case updated** with what was actually achieved

- **Hours per phase and project profitability** , in view

- **The firm's library of processes and templates** , organised

- **Internal benchmarks that stay** for the next project

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Data and analytics

Models, dashboards and decisions

- **The proposal with scope and architecture** from similar projects

- **The data audit** : sources, quality and gaps, documented

- **Models and analyses, built and documented** : what was done, with what data and why

- **Dashboards built and explained** , not just delivered

- **The metrics dictionary** : each indicator with its formula and owner

- **Pipelines monitored** : if something breaks, you are the first to know

- **Results explained to the business in plain terms** , no jargon

- **Experiments and A/B tests** , documented with their verdict

- **User training and adoption** , tracked

- **Hours and profitability per project** , under control

- **Technical documentation** keeps itself up to date

- **Data knowledge stays in the firm** , not in one person's head

Connects to[and anything with an API →](https://kelp.work/en/connections)

### People, organisation and change

Talent, structure and culture

- **The climate and culture diagnostic** with survey data, not corridor talk

- **Documented structure proposals** : scenarios, costs and impacts

- **Job descriptions and bands** , written and consistent

- **Change plans with communications prepared** , piece by piece

- **Workshops and interviews captured** : nothing said gets lost

- **Surveys launched and analysed** in your tools

- **The internal communications plan, carried out** : each message to its audience

- **Training designed** with materials prepared

- **Adoption tracking** : which units are progressing and which are not

- **Reports to management** , written and defensible

- **Hours and profitability per project** , under control

- **Every project leaves method behind** for the next one

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Sustainability and ESG

Footprint, reporting and compliance

- **The proposal with the right regulatory scope** : CSRD, taxonomy and whatever comes next

- **The ESG data inventory** : what exists, what is missing and where it is

- **Data collection, with follow-up done** : suppliers, plants and subsidiaries

- **The footprint calculation, documented** : sources, factors and assumptions

- **Double materiality** : workshops captured and matrix built

- **The sustainability report, written** in the format the standard requires

- **Decarbonisation plans tracked** : milestones and deviations

- **Ratings and questionnaires answered** : CDP, EcoVadis and whatever the client asks for

- **Management reviews, prepared** : progress and risks

- **Regulation, monitored** : if something changes, it alerts you proactively

- **Hours and profitability per project** , under control

- **Every report leaves the data ready** for the following year

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Technology and systems

Implementations and architecture

- **The implementation proposal** with the record of similar projects

- **Requirements and specs** distilled from meetings with the business

- **The project plan up to date** : milestones, risks and dependencies

- **Configurations and data migrations** , documented

- **QA and UAT documented** : what was tested, what failed and what was fixed

- **User training** : materials and sessions, prepared

- **Go-live, communicated** with what changes and why

- **Post go-live support** : tickets triaged with the project context

- **Status reported to the client** , with the team's follow-up done

- **Scope changes spotted** and costed before they eat into the margin

- **Hours against budget per project** , in view

- **Documentation keeps itself up to date** , after the project ends too

Connects to[and anything with an API →](https://kelp.work/en/connections)

## Show us a project and we'll show you the change.

A demo on your real case, in your sector. Up and running in weeks.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions from consultancies.

The ones that come up in every conversation with consultancy partners.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How do you automate proposals in a consultancy?

Kelp builds the draft from what the firm already knows: the approach that won in that sector, the right credentials case and fees from similar projects, in the house method and format. The team reviews instead of writing from scratch, and proposals are no longer written at night and at weekends.

### Can Kelp respond to an RFP or a public tender?

Yes. It builds the response with the approach, plan, team and fees from similar projects, and finds your credentials in that sector. Responding to a tender is one of the plays it comes with as standard, and reading tender specifications is one of its capabilities. You still decide what to bid for and what not.

### Does Kelp impose its method or learn ours?

It learns yours. It applies the house method and format to every deliverable, and keeps from each project the approaches, templates and decisions that worked. It also comes with standard methodologies and playbooks, distilled from 25 years of professional services, which you can use, adapt or ignore.

### What happens to the firm's knowledge when a consultant leaves?

With Kelp, it stays. Every project, decision and proposal is recorded in the firm's memory as the work happens, without asking anyone to document it. When someone leaves, their way of doing things is already an asset of the organisation: learnt judgement, templates and the full history of their accounts. [How Memory works](https://kelp.work/en/memory).

### How does Kelp know what fees to put in a proposal?

From your track record, not from instinct. It matches scope, plan, team and fees against similar engagements already closed, and applies the judgement the firm has set over time. The assumptions stay visible so the partner can review them before anything is sent. Pricing is one of the capabilities Kelp comes with as standard.

### Does Kelp make sense for a small consultancy?

Yes. The fee is fixed, with no per-seat licences or per-user minimums, so the price does not depend on team size. Kelp does the same work in a ten-person consultancy as in a five-hundred-person one. What changes with size is the volume of work, and that is sized in the pilot. [How to get started](https://kelp.work/en/pricing).

### How is each client's confidentiality protected?

Each account lives in its own compartment: one client's information never mixes with another's, permissions are set by role and by client, and every access is logged. Kelp is certified to ISO 27001 and to Spain's National Security Framework (ENS).

### Do partners have to learn a new tool?

No: you ask Kelp through the channels you already use, a Teams group, an email or a voice note. The web platform is there for reviewing proposals and deliverables, but day-to-day work fits in the chat.

[All about security →](https://kelp.work/en/security)

---

<!-- https://kelp.work/en/corporate-training -->

# For training firms that design custom programmes, never from zero.

> AI for business schools and training firms: programmes designed in days, editions with no loose ends and impact measured and reported to the client.

*Source: <https://kelp.work/en/corporate-training> · Kelp Labs, Madrid.*

Kelp builds each programme from what you have already delivered, coordinates faculty and dates, and follows each edition through to the next.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/corporate-training#te-sonara)

## Sound familiar?

In a training firm, selling, delivering and proving impact all fall to the same team.

01 · Sell

### Every RFP wants a tailored programme by yesterday.

**Kelp** adapts the programme to each client, with their cases, their sector and their brand, and the proposal goes out the same day.

02 · Deliver

### An edition is a hundred details, and any slip shows in the classroom.

**Kelp** prepares every piece and follows it up: materials, invitations and reminders, done.

03 · Prove

### The client gets a satisfaction survey as the answer.

**Kelp** measures and reports the impact: attendance, assessment and results, in a report that renews contracts.

## The life of a programme, with Kelp inside.

From the proposal to the next edition, Kelp works in every phase. And every programme delivered improves the next one.

**01Proposal**

The learning path, built on programmes that worked

Faculty, cases and pricing, put together

**02Design**

Sessions, materials and cases, prepared

Agendas, rooms and invitations, under way

**03Delivery**

Each session with its dossier and its follow-up

Attendance and feedback, captured

**04Renewal**

The impact report renews the contract

The new edition starts already designed

## What does Kelp do in your training firm, specifically?

### The programme, designed in days.

Kelp builds the learning path from the live catalogue: the sessions, cases and materials that already worked, adjusted to each client.

### Faculty and client, coordinated.

Kelp finds the right speaker for each session, fits their diary and sends them the briefing. The client is kept up to date on every change, without email chains.

### The edition, with no loose ends.

Kelp prepares rooms, dossiers, invitations and reminders, and follows them up. From the classroom it collects the attendance, participation and feedback of each session.

### Impact, proven.

Kelp drafts the impact report with attendance, assessments and results, in a format the client understands. That report renews the contract.

## And in your discipline, in detail.

Each type of firm has its own classroom. This is what Kelp gets done in yours, inside the tools you already use.

### Business schools and executive education

Open and tailored programmes

- **Responses to L&D RFPs** with programmes that already worked

- **The tailored learning path, built** : modules, faculty and cases

- **Proposals with pricing** from the history of similar programmes

- **Faculty coordination** : agendas, materials and briefings

- **Cases and materials adapted to the client** , versioned and ready

- **The logistics of each edition** : rooms, travel and agendas sorted

- **Participant communications** : invitations and reminders, sent

- **Attendance and participation** , captured per session

- **Surveys sent out and analysed** at the end of each module

- **The impact report for the client** , drafted

- **Coordination hours and profitability** per programme, in view

- **Each edition improves the next** : the programme learns

Connects to[and anything with an API →](https://kelp.work/en/connections)

### In-company training consultancies

Tailored programmes for each client

- **The training needs analysis** from captured interviews

- **The training proposal** with learning paths from similar clients

- **Tailored content** in the client's tone and context

- **The session calendar and invitations** , done

- **Trainers briefed** : the context of the client and the group, to hand

- **Materials and dossiers** , versioned and ready

- **Attendance and progress per group** , up to date

- **Follow-up between sessions** : tasks and reinforcement, sent

- **Assessment and transfer to the job** , measured

- **The report per client and per programme** , delivered

- **The FUNDAE training credit** , processed and documented

- **Each client leaves a growing catalogue** , ready to reuse

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Skills, leadership and coaching

Soft skills and leadership development

- **The development proposal** with programmes that already worked

- **The diagnosis** : interviews and assessments, captured

- **Learning paths by group** : senior leaders, managers and teams

- **Content and exercises** in the client's tone, prepared

- **Sessions and workshops** with their materials and follow-up

- **Individual action plans** , followed up between sessions

- **Progress per participant and per group** , visible

- **Documented coaching** : agreements and progress, confidential by design

- **Transfer surveys** : what really changed on the job

- **The report for HR and the committee** , drafted

- **Hours and profitability per programme** , under control

- **Each cohort leaves lessons** for the next

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Technical training and certifications

Courses, exams and compliance

- **The proposal with the catalogue** and the client's requirements to hand

- **Invitations, enrolments and lists** , managed

- **Versioned syllabuses** , updated to the current standard

- **Exercises, labs and tests** , prepared

- **Attendance and progress per learner** , up to date

- **Exams and certification records** , managed

- **Diplomas and certificates** , issued and filed

- **The FUNDAE training credit** , processed and documented

- **Renewals and refreshers, tracked** : who expires and when

- **The report per client** : who was trained and with what result

- **Billing per course and per learner** , reconciled

- **The catalogue learns** : each course improves the next

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Languages for companies

Groups, levels and progress

- **Placement tests** , administered and marked

- **Groups set up** by level, site and schedule

- **The volume proposal** with pricing from past deals

- **Class calendars and changes** , managed without endless emails

- **Teachers assigned and briefed** per group and per company

- **Attendance per learner and per group** , up to date

- **Progress measured each quarter** : levels moving up, visible

- **Reports for HR** : attendance and progress, sent

- **Make-up classes and cancellations** , rescheduled automatically

- **The FUNDAE training credit** , processed

- **Billing per company and per group** , reconciled

- **The memory of each client** : history of groups and results

Connects to[and anything with an API →](https://kelp.work/en/connections)

### E-learning and content

Platforms, courses and data

- **The content proposal** with similar projects to hand

- **Scripts and storyboards** in the client's tone, written

- **Courses built and published** in your LMS or the client's

- **Learning paths and enrolments** , managed per cohort

- **LMS data** , turned into reports people understand

- **Learners falling behind** , spotted and re-engaged

- **Assessments and surveys** , sent out and analysed

- **Content, updated** when the standard or the product changes

- **Learner support** : questions answered with context

- **The completion report per client** , sent

- **Billing per project and per licence** , reconciled

- **The content library** , organised and reusable

Connects to[and anything with an API →](https://kelp.work/en/connections)

## Show us a programme and we'll show you the change.

A demo on your real case, in your sector. Up and running in weeks.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions from training firms.

The ones that come up with business schools and in-company training consultancies.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### Does Kelp handle the FUNDAE training credit?

Yes: it leaves the FUNDAE training credit processed and documented for each edition, together with the invitations, attendance per session and certificates. Responsibility for the file remains with the firm. What Kelp removes is the work of gathering, reconciling and filing each group's documentation.

### How do you design a tailored programme without starting from scratch?

From the live catalogue of what you have already delivered. Kelp builds the learning path with the modules, cases, faculty and pricing of programmes that worked, adjusted to the client who asks for it. Tailored no longer means from scratch, and the proposal comes together in days.

### Does Kelp teach the classes or replace the faculty?

Neither. Your trainers still deliver the sessions. Kelp coordinates the faculty: it fits diaries, prepares materials and sends each speaker the briefing with the context of the client and the group. From the classroom it captures the attendance, participation and feedback of each session.

### How do you prove a programme's impact to the client?

With a report Kelp drafts from what actually happened: attendance, assessments per module, surveys on transfer to the job and results per client and per programme. It is not the satisfaction survey from the last day. It is the document that renews the contract for the following year.

### Does Kelp connect to Moodle or the LMS we use?

Yes. It works with Moodle, Google Classroom, Zoom, Microsoft Teams and Google Meet, and with the tools you already use to build and measure: Typeform, Qualtrics, Google Forms, Canva, Genially and Holded. There is no new platform to learn: Kelp works on top of the one you already have. [How it connects](https://kelp.work/en/connections).

### Does Kelp design new content or only reuse the catalogue?

Both: it starts from what you have already delivered and writes new materials in the client's tone and context, from dossiers to e-learning scripts. The teaching judgement and the classroom remain yours.

### How does Kelp run an edition with dozens of participants?

By handling all the logistics: invitations and reminders sent, attendance captured per session, materials versioned and the FUNDAE training credit processed and documented. The impact report goes out at the close without anything gathered by hand.

[All about security →](https://kelp.work/en/security)

---

<!-- https://kelp.work/en/professional-services -->

# For firms where judgement is the product.

> AI for law firms, advisory firms, engineering firms and expert firms: proposals in hours, deliverables with the firm's judgement and no missed deadlines.

*Source: <https://kelp.work/en/professional-services> · Kelp Labs, Madrid.*

Kelp prepares the proposal from similar engagements, drafts with the firm's judgement, watches every deadline and keeps each engagement for the next one.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See how it works](https://kelp.work/en/professional-services#te-sonara)

## Sound familiar?

Law firms, advisory firms, engineering firms, executive search: different businesses with the same asset, what the firm knows.

01 · Sell

### Every proposal is tailor-made, in unbilled hours.

**Kelp** builds it from similar engagements: scope, timelines, team and fees, in the firm's format.

02 · Deliver

### Judgement lives with the partners, and the partners are stretched thin.

**Kelp** works like one of the team: drafts, reviews and deliverables in the firm's style and judgement.

03 · Deliver

### A missed deadline costs money and reputation.

**Kelp** watches each engagement's calendar and alerts you in good time, with the draft ready.

## The life of an engagement, with Kelp inside.

From proposal to close, Kelp works in every phase. And each engagement leaves judgement for the next one.

**01Proposal**

Scope, timelines and fees from similar engagements

The credentials that already won

**02Opening**

The file opened with all the context

Deadlines and team, checked from day one

**03Delivery**

Deadlines watched, proactive alerts

Drafts and deliverables with the firm's judgement

**04Close**

Final report and invoicing, no loose ends

The client returns: the firm is already up to date

## What does Kelp do in your firm, specifically?

### The proposal, in hours.

Kelp takes the scope, timelines, team and fees from similar engagements and builds the proposal in hours, in the firm's format.

### The draft, with the firm's judgement.

Kelp drafts reports, contracts and deliverables with the firm's structure, language and judgement. The partner only reviews.

### No deadline slips.

Kelp watches the requests, due dates, renewals and commitments of each engagement. When something comes in, it alerts you and arrives with the draft response ready.

### The firm remembers everything.

Kelp keeps each engagement: what was done, with what judgement and what happened next. When the client returns, you ask and you get the full history.

## And in your discipline, in detail.

Every firm has its own trade. This is what Kelp gets done in yours, inside the tools you already use.

### Legal services

Law firms and legal advisory

- **The fee proposal** with similar engagements in front of you

- **Conflicts and background** , checked when the file is opened

- **The complete file** : emails, documents and deadlines, in one place

- **Drafts of contracts and filings** in the firm's style

- **Contract review** with changes marked up and explained

- **Claims, appeals and court filings** : the draft, with case law found and cited

- **Procedural deadlines and requests, watched** , with proactive alerts

- **The client informed in plain language** , without legalese

- **Minutes of meetings and calls** , captured

- **Hours recorded per file** , without spreadsheets at month end

- **The engagement's invoicing** , reconciled

- **The firm's judgement stays** : each filing teaches the next

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Advisory and accounting firms

Tax, accounting and payroll

- **Each client's tax calendar** , watched with alerts

- **Client documentation** , requested and followed up

- **Bookkeeping up to date** : entries prepared and ready to review

- **Tax returns prepared** with each client's history in front of you

- **Payroll and registrations** , coordinated with the employment calendar

- **Requests from the AEAT and Social Security** , answered: the draft, ready to review

- **The client informed in plain language** : what they pay, why and when

- **Queries answered** with the firm's judgement

- **Monthly and year-end closes** , without marathons

- **Retainer and extras invoicing** , reconciled

- **Each new client onboarded** with all the context from day one

- **Knowledge doesn't leave** when someone leaves

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Corporate finance and M&A

Mandates, DD and valuations

- **The mandate pitch** with credentials and comparable transactions

- **Teasers and info memos** , drafted in the firm's format

- **The buyer list, live** : who, status and next step

- **The data room** , organised and monitored

- **The due diligence** : checklist followed up and findings in order

- **Models and valuations, built** and documented with the assumptions visible

- **The process Q&A** , managed without losing a single one

- **Minutes of every investor call** , captured

- **The deal status** , shown to the partner at a glance

- **Retainers and success fees** , tracked

- **Each process leaves comparables** and lessons for the next

- **Confidentiality by design** : access by mandate

Connects to[and anything with an API →](https://kelp.work/en/connections)

### HR, talent and executive search

Search, selection and development

- **The search proposal** with similar processes in front of you

- **The role brief** , distilled from the requirements meeting

- **Long lists built** from history and the market

- **Candidates researched** : track record and public signals

- **Interviews captured** : what was said stays and can be compared

- **Candidate reports** drafted in the firm's format

- **Each search's pipeline** , up to date, with every candidate followed up

- **The client informed every week** , without having to ask

- **References documented** and comparable

- **The close** : offer, negotiation and onboarding follow-up

- **Invoicing by process milestone** , reconciled

- **Each search leaves a market map** for the next

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Engineering and technical advisory

Projects, reports and works

- **The bid with the history** : scope, timelines and fees from similar projects

- **Requirements and applicable regulations** , found per project

- **Calculations and technical reports** , prepared and documented with their assumptions

- **Technical reports** , drafted in the firm's format

- **Site or project monitoring** : visits, minutes and photos, in order

- **Progress certificates and measurements** , reconciled and on time

- **Administrative deadlines and permits** , watched with alerts

- **Coordination with site management and contractors** , captured

- **Scope changes** , detected and costed before they are carried out

- **The client informed of progress** without asking the engineer

- **Hours per project against budget** , visible

- **Each project leaves standard solutions** for the next

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Architecture and design studios

Competitions, projects and site management

- **The competition** : brief distilled and submission built from the studio's work

- **The fee proposal by phase** , from similar projects

- **The client brief** , captured from meetings with the owner

- **Reports and specifications** , drafted in the studio's format

- **Approvals, permits and planning deadlines** , watched

- **Site minutes and visits** , captured with their photos

- **Progress certificates and measurements** , tracked with the contractor

- **The client informed at each phase** , in plain language

- **Variations detected and costed** before they eat into the margin

- **Hours per phase and profitability** of the project, visible

- **The studio's archive, in order** : every project, searchable

- **What was learned on site** goes back into the next project

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Audit, risk and compliance

Accounts, controls and standards

- **The proposal with the scope and hours** of similar engagements

- **Engagement planning** : teams, dates and materiality

- **The PBC list, followed up** : the documentation requested automatically

- **Working papers** , prepared, organised and referenced

- **Findings documented** with their evidence

- **Regulation, watched** : changes affecting each client, flagged

- **The report** , drafted in the firm's format

- **Whistleblowing channel and compliance programmes** , documented

- **Committees and monitoring reports** , prepared

- **Hours against budget per engagement** , visible

- **The engagement's invoicing and payment collection** , tracked

- **The engagement file** , complete and searchable

Connects to[and anything with an API →](https://kelp.work/en/connections)

### Executive education and training

Programmes for companies

- **RFP responses** with programmes that already worked

- **The tailored learning path, built** : modules, faculty and pricing

- **Materials and cases adapted to the client** , ready

- **The logistics of each edition** : rooms, agendas and travel sorted

- **Invitations and reminders** to participants, sent

- **Attendance and participation** , captured per session

- **Faculty coordination** : agendas and briefings

- **Surveys sent and analysed** at the close

- **The impact report for the client** , drafted

- **The FUNDAE training subsidy** , processed where it applies

- **Coordination hours and profitability** per programme

- **Each edition improves the next** , with the lessons in front of you

Connects to[and anything with an API →](https://kelp.work/en/connections)

## Show us an engagement and we'll show you the change.

A demo on your real case, in your sector. Up and running in weeks.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions from law firms and expert firms.

The ones that come up with law firms, advisory firms, engineering firms and search firms.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### Does Kelp work for a law firm or an advisory firm, not just for agencies?

Yes. Kelp covers eight expert-firm trades: legal services, advisory and administrative firms, corporate finance and M&A, HR and executive search, engineering, architecture, audit and compliance, and corporate training. Each with its own work done and its tools connected, from vLex and Aranzadi to a3, Wolters Kluwer or Capital IQ.

### How does Kelp stop a deadline from slipping?

By watching each engagement's calendar: procedural deadlines, requests, due dates and renewals, with proactive alerts. And when a request comes in from the AEAT (Spanish Tax Agency) or Social Security, Kelp does more than alert you: it arrives with the draft response ready for you to review. Nothing expires in a drawer.

### Does Kelp draft filings and contracts, or does it only organise the information?

It drafts. Contracts, court filings, reports and deliverables come out with the firm's structure, language and judgement, with case law found and cited where relevant, and with changes marked up and explained in reviews. The partner reviews before anything goes out; they don't rewrite.

### Does Kelp check conflicts of interest before an engagement is accepted?

It checks conflicts and background when the file is opened, against the firm's history. From then on the file is complete in one place: emails, documents and deadlines, with the minutes of meetings and calls captured. Accepting or declining the engagement is still the partner's decision.

### What is rolled out first in a law firm?

A tailored pilot on your real cases: we choose two or three areas where work piles up (files, deadlines, proposals), connect Kelp to what you already use without migrating anything, and it is running within weeks, with measurable objectives agreed before starting. After that, a monthly fee with work credits included. [How to get started](https://kelp.work/en/pricing).

### Does Kelp understand the technical language of our trade?

It learns from your files, templates and judgement until it writes like the firm, and it works with the sector's tools, from vLex and Aranzadi to a3 or Capital IQ. What it doesn't know, it asks someone who does.

### Does it make sense for a five-person firm?

Yes: the fee is fixed, with no per-seat licences, and the pilot is sized to your real cases. In small firms Kelp is often the difference between turning down an engagement and taking it on without hiring.

[All about security →](https://kelp.work/en/security)

---

<!-- https://kelp.work/en/pricing -->

# Not another tool. A new hire.

> Kelp pricing, without surprises: a tailored pilot with the ROI up front, and a monthly subscription with work credits included. No per-seat licences.

*Source: <https://kelp.work/en/pricing> · Kelp Labs, Madrid.*

First, a tailored pilot. Then a fixed monthly fee for the whole firm, with no per-seat licences.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [How you start](https://kelp.work/en/pricing#empezar)

## How do you start with Kelp?

In two steps. Scope and price are agreed before you start.

The first step

### Pilot

**Tailored** , with scope and price agreed before starting.

- On your real cases and accounts

- Up and running in weeks, four months at most

- With measurable goals: the ROI is proven in the pilot

- All AI spend included

Setup included

- Integrations configured with your tools

- Adapted to your business: accounts, methods and judgement

- Team onboarding and turnkey setup

[Start with a pilot →](mailto:hola@kelp.work?subject=Kelp%20demo)

After the pilot

### Subscription

**Fixed monthly fee** , with work credits included.

- All of Kelp: memory, Expert Workers, platform and chat

- Credits cover the work Kelp carries out

- The Kelp team stays with you

For the whole firm

- No per-seat licences: the whole team uses it

- Expandable if your volume grows

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

## A credit is work done.

Everything Kelp carries out uses credits: the more it works, the more value it creates for you and the more credits it uses.

#meridiana8:30

**Kelp**

Meridiana, up to date:

Few credits

### Quick tasks

Up to date in one message: an account summary, a follow-up, updating the record after a meeting.

Proposal

**Norte Seguros** Phases**3**

A few more

### Deliverables

Work you sign off: a full proposal, a client's monthly report, minutes with next steps.

Expert Worker 2016201720182019202020212022202320242025

As many as needed

### Whole projects

An Expert Worker at work: a complete piece of research, or ten years of projects put in order.

## What does the monthly fee include?

The fee is fixed and includes the credits, shared among all users in the firm. If your volume grows, it expands. Everything visible, no surprises.

**It depends on the size of the work** How much information it analyses, how complex your firm's work is and how much it carries out.

**Background work too** What it does when nobody asks also uses credits: everything up to date for when you arrive in the morning.

**Work, not seats** Each credit is work carried out. It makes no difference how many people use it: no per-seat licences and no per-user minimums.

**We size it with you** How many credits does your firm need? We find out in the pilot, on your real volume.[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo)

## A proposal for your firm, not a generic rate.

In the demo, with your real cases, we understand how you operate and prepare a specific proposal for you.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about pricing.

What you need to know before asking for a proposal.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### How much does Kelp cost?

There is no public price list, because the price depends on how you operate. You start with a tailored pilot, with scope and price agreed before starting, and continue with a fixed monthly fee that includes the work credits. In the demo we learn how you work and prepare a specific proposal for you.

### Do you pay per user?

No. Kelp has no per-seat licences or per-user minimums: there is one fee for the whole firm and the credits are shared by everyone. It makes no difference how many people use it. What you pay for is work carried out, not seats, so the price does not go up when you give someone else access.

### Is the pilot paid? Is AI spend extra?

The pilot is paid and has scope and price agreed before starting, with all AI spend included. It runs on your real cases and accounts, lasts four months at most and comes with measurable goals agreed in advance. Setup is included: integrations with your stack, adaptation to your business and team onboarding.

### What happens if we use more credits than the fee includes?

It expands, and you see it coming. The fee is fixed and includes credits shared by the whole firm, and usage is visible, so there are no surprises at month end. If your volume grows, the fee expands. How many credits you need is sized in the pilot, on your real volume.

### When do we see the return?

In the pilot. Measurable goals are agreed before starting and the ROI is proven there, on your real cases, not in a projection. The honest comparison is not with another software licence: it is with the cost of the person who would do that work.

### What happens if the pilot does not meet its goals?

The goals are agreed before starting and measured on your real cases, so the result shows in the data, not in an impression. The decision to move to the subscription is yours, and you take it with those results in front of you.

### How is the fee sized for my firm?

In the pilot, on your real volume: how many accounts, proposals and projects the firm handles and how much work Kelp takes on. That sets the monthly fee and the credits included. If your volume grows, it expands, and usage is always visible.

---

<!-- https://kelp.work/en/security -->

# AI you can trust. With Enterprise-grade security.

> AI you can trust: certified in ISO 27001, 27701 and 42001 and ENS, compliant with the GDPR and the EU AI Act. Adjustable autonomy, full traceability, isolated information.

*Source: <https://kelp.work/en/security> · Kelp Labs, Madrid.*

AI tailored to your organisation, built for IT, Security, Compliance and Legal to sign off.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [See certifications](https://kelp.work/en/security#certificaciones)

## Certifications and compliance.

We keep an [AI enquiries channel](https://kelp-labs.com/legal/ai-canal-consultas) open to clients, employees and third parties. If your due diligence needs more, ask and we will show you.

Spain's National Security Framework. Public-sector rigour.

The international standard for information security. Your data, kept safe.

The international standard for privacy. Personal data, handled properly.

Responsible management of AI systems. Very few companies hold it.

Coming soon

The American equivalent of our ISOs: the same controls, already audited.

The European data protection regulation. Your clients, protected.

Spain's data protection law, Organic Law 3/2018 (LOPDGDD), which implements the GDPR.

The European AI regulation. Compliance is not optional: we are ahead of it.

Independent Data Protection Officer, registered with the Spanish Data Protection Agency (AEPD).

Data processing agreement (Art. 28 GDPR), signed before a single piece of data is processed.

[PDFSecurity policy](https://cdn.kelp-labs.com/ENS_Poli%CC%81tica%20de%20Seguridad_signed.pdf) [PDFAI policy](https://cdn.kelp-labs.com/Politica_IA_KelpLabs_v1.pdf) [AI enquiries channel](https://kelp-labs.com/legal/ai-canal-consultas) Updated: August 2026

## Enterprise Ready. Kelp fits into your organisation without friction.

Security, compliance and governance are the foundation, certificate by certificate. Enterprise Ready also means a phased rollout, a tailored deployment and your supplier approval process, passed.

First, a turnkey pilot on your real cases, with scope, price and measurable objectives agreed before starting. Then a phased rollout to the rest of the operation. Our team works alongside yours, on the business and the technology side, until it is running: live in weeks, without taking months of your team's time.

Kelp can be deployed on your organisation's cloud infrastructure and work with the AI models you have already approved, through your own API keys: what is known as bring your own cloud and bring your own key. On Azure, Kelp is deployed in your Azure and uses the models through Azure OpenAI; on Google Cloud, through Vertex AI. Each deployment is designed with your IT team.

Security questionnaires, due diligence, supplier validation: we answer them with documentation. ENS certificates and ISO 27001, 27701 and 42001, a DPA signed before a single piece of data is processed, a DPO registered with the AEPD and any further evidence your process requires. If procurement, security or legal need more than what is published, we show it.

We agree the SLAs with you and they go into the contract: availability, support and response times to fit your operation. After the rollout, the Kelp team keeps working alongside yours, with a direct channel.

## What Kelp does. What it doesn't.

It comes as standard: it is in how Kelp is built.

**Always** What it does

- **Encrypts everything.** TLS 1.2+ in transit, AES-256 at rest.

- **Isolates each account.** Permissions by role and by client, no crossover.

- **Logs every action.** Every decision, change and deliverable, with its reason and its source.

- **Waits for your sign-off.** Nothing important goes out without it.

- **Keeps keys separate.** Credentials in an encrypted vault, away from the models.

- **Sign in with your SSO.** Google Workspace, Microsoft Entra ID and SAML 2.0.

**Never** What it doesn't do

- **Train models on your data.** Neither ours nor the providers'.

- **Make up an answer.** If it doesn't know, it says so or escalates to a person.

- **Mix information between your clients.** Each account lives in its own compartment.

- **Work where you haven't invited it.** It sees what that group sees, nothing more.

- **Tell anyone what they shouldn't see.** Answers respect the permissions of the person asking.

- **Sell or share your data.** With no one. Not aggregated, not anonymised.

## How far does Kelp act without your permission?

Kelp proposes and you decide. We configure autonomy with you by type of work, and the final word is always yours.

**Autonomy · House rules** Saved

**Internal work** Notes, minutes, summaries

**Meeting preparation** Briefs, dossiers, follow-up

**Proposals and deliverables** What is being prepared

**What the client sees** Sends, deliveries, replies

## Traceable to its source.

Every recommendation, alert or deliverable comes from your meetings, emails and systems, and can be traced level by level back to its origin.

## Where does your firm's data live?

Your firm's information is never mixed with anyone else's. Nor between your own clients: each account lives in its own compartment.

Each account, in its own compartment

Permissions by role and by account

Every access is logged

**Nothing is lost** Encrypted backups and tested recovery. A bad day deletes nothing.

**Infrastructure in the EU** Your data is stored and processed in the European Union, under European law.

**If you leave, it leaves with you** Full export of everything that is yours and verifiable deletion at the end.

## Ask anything.

Security and compliance are answered with documents. Ask for them in the demo.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

## Questions about security and compliance.

The ones that come up in a client due diligence or a security committee.

[Talk to us →](mailto:hola@kelp.work?subject=Kelp%20demo)

### What certifications does Kelp hold?

Kelp is certified under Spain's National Security Framework (ENS) and the ISO 27001, ISO 27701 and ISO 42001 standards, and complies with the GDPR, the LOPDGDD and the EU AI Act. SOC 2 Type II is on the way. There is an external DPO appointed and registered with the AEPD, a DPA signed with each client, and an [AI enquiries channel](https://kelp-labs.com/legal/ai-canal-consultas) open to clients, employees and third parties.

### Can I use Kelp with my clients' data?

Yes, that is exactly what it is built for. Your firm's information is kept isolated and processed in the European Union, under European law. Each client account lives in its own compartment, with no crossover, permissions by role and by client and every access logged. Everything is encrypted: TLS 1.2 or higher in transit and AES-256 at rest.

### Does Kelp train models on our information?

Never. Neither Kelp's models nor the providers' are trained on your data. Nor is it sold or shared with anyone, not even aggregated or anonymised. And Kelp does not work where you haven't invited it: it sees what that group sees and nothing more.

### My team already uses ChatGPT on their own. How do I bring order to AI use in the firm?

By putting it inside a perimeter that can be audited. With Kelp every action is logged with its reason and its source, permissions are by role and by client, you sign in with your Google Workspace, Microsoft Entra ID or SAML 2.0 SSO, and credentials live in an encrypted vault, away from the models. Loose personal accounts with client information inside stop existing.

### What happens to our information if we stop using Kelp?

It leaves with you: full export of everything that is yours and verifiable deletion at the end. In the meantime backups are encrypted and recovery is tested, so a bad day deletes nothing. And if your due diligence needs more documentation than what is published, ask and we will show it.

### Which AI models does Kelp use and where is the data processed?

Kelp works with models from the leading providers under contracts that prohibit training on your data, and all information is processed and stored in the European Union. If your organisation requires it, Kelp uses the models you have already approved through your own API keys, such as Azure OpenAI or Vertex AI.

### Who in my firm can see what inside Kelp?

Whatever their permissions let them see. Permissions are by role and by client, Kelp's answers respect the permissions of the person asking, and in chat Kelp is only in the groups you have invited it to. Every access is logged.

---

<!-- https://kelp.work/en/about -->

# About Kelp.

> What Kelp is, who is behind it, which firms it is built for and how to get in touch with the Kelp Labs team.

*Source: <https://kelp.work/en/about> · Kelp Labs, Madrid.*

Kelp is the artificial intelligence for agencies, consultancies and professional services. It is built by Kelp Labs, S.L., in Madrid.

[Tailored demo →](mailto:hola@kelp.work?subject=Kelp%20demo) [Contact](https://kelp.work/en/contact)

## What is Kelp?

Kelp is not a chatbot or a generic copilot. It brings together everything your firm knows and does, without you having to organise anything first.

Remembers what happens

Learns how you decide

Carries out work on its own between sessions

[**Product** Your firm's artificial intelligence layer: memory, judgement, execution and connections. Used from Teams, WhatsApp or a call.See the product →](https://kelp.work/en/product) [**Use cases** Sales, project delivery, account management, operations and client acquisition.See the use cases →](https://kelp.work/en/use-cases) [**Connections** Works on your email, meetings, documents, CRM, chat and ERP, with no migrations. It replaces nothing, until you want it to.See the connections →](https://kelp.work/en/connections)

## Who is behind Kelp?

The team building Kelp has worked for these companies, and everything it has learned is inside the product: you start with a system that knows the business, not a generic AI starting from zero.

## Who is Kelp for?

For firms that live on their knowledge and want to sell more, deliver faster and grow their accounts without growing their structure.

[ Content calendar

MTWTF

**Agencies** Marketing, advertising and digital: sell without stopping delivery.See more → ](https://kelp.work/en/agencies) [ Sales diagnosis

**Consultancies** Strategy, transformation and operations: the firm's knowledge, in every project.See more → ](https://kelp.work/en/consultancies) [ Tailored programme

1234

**Corporate training** Business schools and training firms: tailored design without starting from scratch.See more → ](https://kelp.work/en/corporate-training) [ Client report

1.2.3.Reviewed

**Professional services** Law firms, advisory firms, engineering firms and expert firms: judgement is the product.See more → ](https://kelp.work/en/professional-services)

## Kelp isn't installed. It's rolled out.

We sit down with your team, understand how you work and leave Kelp running, tailored to you. Up and running in weeks, not months.

01

### Discovery and tailored demo

We analyse how your firm works and you see it working with your real cases.

02

### Turnkey pilot

Your tools, your methodology, your business logic. We integrate your data, styles and templates.

03

### One more on the team

Kelp stays at work in your day-to-day and keeps learning with every project.

## Security and compliance.

Kelp is certified to ISO 27001, ISO 27701 and ISO 42001 and to Spain's National Security Framework (ENS), and operates in compliance with the GDPR and the EU AI Act.

[How we protect your information →](https://kelp.work/en/security)

**Isolated information** It never mixes with anyone else's, nor between your own clients.

**Permissions by role and by account** Each person has access according to their role and to the accounts assigned to them.

**Full traceability** Every Kelp answer can be traced to its source.

**Adjustable autonomy** By type of work: Kelp proposes and you decide.

[Privacy Policy →](https://kelp.work/en/privacy)[Cookie Policy →](https://kelp.work/en/cookies)

## Contact.

[All the ways to get in touch →](https://kelp.work/en/contact)

**Demo and sales enquiries**

[hola@kelp.work](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

**Data protection**

[legal@kelp-labs.com](mailto:legal@kelp-labs.com)External Data Protection Officer: YOUANDLAW, S.L.

## Shall we look at it with your cases?

A demo with your real work, no canned script.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

<!-- https://kelp.work/en/contact -->

# Let's talk about your firm.

> How to contact Kelp Labs: request a demo, sales email, data protection and the company's address in Madrid.

*Source: <https://kelp.work/en/contact> · Kelp Labs, Madrid.*

The quickest way to see whether Kelp fits is to watch it work on your real cases. Here is where to start and how to reach us.

[Request a demo →](https://kelp.work/en/contact#pedir-demo) [Write to us](https://kelp.work/en/contact#escribir)

## Request a demo.

We look at how your firm works and you see it running in Kelp with your real cases. If Kelp is not a fit, we tell you.

Tell us three things and we prepare the session from there:

What your firm does

How many of you there are

Where you feel the most pressure

New message

Tohola@kelp.work

SubjectKelp demo

We are

People

We struggle with

Hi, we are … …. What we struggle with most is …. Shall we set up a demo with our cases?

[Request the demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)Opens in your email

## Write to us.

### Sales and demos

Proposals, pricing, pilots and any question about the product.

[hola@kelp.work](mailto:hola@kelp.work?subject=Contacto%20desde%20kelp.work)

### Data protection

Exercising your rights and any privacy matter. The external Data Protection Officer is YOUANDLAW, S.L.

[legal@kelp-labs.com](mailto:legal@kelp-labs.com)

### AI enquiries

A dedicated channel for enquiries about the use of artificial intelligence.

[AI enquiries channel ↗](https://kelp-labs.com/legal/ai-canal-consultas)

## Where we are.

Kelp Labs, S.L. is a Spanish company based in Madrid. The card shows the address and tax ID, in case you need to register Kelp as a supplier.

**Kelp Labs, S.L.** Calle Antonio Acuña 3, 6.º Centro Izquierda 28009 Madrid, Spain Tax ID (NIF): B22870646

If you want context before writing [**About Kelp** What it is, who is behind it and which firms it is for.→](https://kelp.work/en/about) [**Security** How we handle information.→](https://kelp.work/en/security) [**Privacy Policy** The detail of how data is processed.→](https://kelp.work/en/privacy)

## Shall we look at it with your cases?

A demo with your real work, no canned script.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

<!-- https://kelp.work/en/blog/ -->

# Blog

> Questions from agencies, consultancies and professional services firms, answered with the regulation and the sources in view.

*Source: <https://kelp.work/en/blog/> · Kelp Labs, Madrid.*

[Kelp](https://kelp.work/en/)Blog

Questions from agencies, consultancies and professional services firms, answered with the sources in view.

## [What does Article 50 of the AI Act require of your agency from 2 August 2026?](https://kelp.work/en/blog/ai-act-article-50-agencies)

Article 50 of the AI Act already applies: which content needs a label, who is responsible when the work is for a client and what fines AESIA imposes.

**Berni Bouzas** 27 August 2026 · 9 min

[Read the piece →](https://kelp.work/en/blog/ai-act-article-50-agencies)

The questions it answers

- [01Do I have to label everything I make with AI?](https://kelp.work/en/blog/ai-act-article-50-agencies#tengo-que-etiquetar-todo-lo-que-hago-con-ia)

- [02Who is responsible for a client's content, the agency or the client?](https://kelp.work/en/blog/ai-act-article-50-agencies#quien-responde-del-contenido-de-un-cliente-la-agencia-o-el-c)

- [03What is a deepfake under the regulation?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-es-una-ultrafalsificacion-deepfake-segun-el-reglamento)

- [04What fines apply and who imposes them in Spain?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-multas-hay-y-quien-las-pone-en-espana)

- [05What do I do this week?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-hago-esta-semana)

- [06How does Kelp give you the audit trail Article 50 asks for?](https://kelp.work/en/blog/ai-act-article-50-agencies#como-te-deja-kelp-el-rastro-que-pide-el-articulo-50)

### Get the next one

We write when we publish a new piece. No weekly newsletter or press round-ups.

Only to tell you about new pieces. You can unsubscribe at any time.

Follow via RSS or in markdown.

This blog may have been written, reviewed or edited with AI: ours, Kelp.

## Shall we look at it with your case?

Half an hour on your real operation: what you can automate, what you can't and what you still need to document.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)

---

<!-- https://kelp.work/en/blog/ai-act-article-50-agencies -->

# What does Article 50 of the AI Act require of your agency from 2 August 2026?

> Article 50 of the AI Act already applies: which content needs a label, who is responsible when the work is for a client and what fines AESIA imposes.

*Source: <https://kelp.work/en/blog/ai-act-article-50-agencies> · Kelp Labs, Madrid.*

**[Berni Bouzas](https://www.linkedin.com/in/berni-bouzas)** 27 August 20269 min read

[Kelp](https://kelp.work/en/)[Blog](https://kelp.work/en/blog/)

### In this piece

In this piece

- [Do I have to label everything I make with AI?](https://kelp.work/en/blog/ai-act-article-50-agencies#tengo-que-etiquetar-todo-lo-que-hago-con-ia)

- [Who is responsible for a client's content, the agency or the client?](https://kelp.work/en/blog/ai-act-article-50-agencies#quien-responde-del-contenido-de-un-cliente-la-agencia-o-el-c)

- [What is a deepfake under the regulation?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-es-una-ultrafalsificacion-deepfake-segun-el-reglamento)

- [What fines apply and who imposes them in Spain?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-multas-hay-y-quien-las-pone-en-espana)

- [What do I do this week?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-hago-esta-semana)

- [How does Kelp give you the audit trail Article 50 asks for?](https://kelp.work/en/blog/ai-act-article-50-agencies#como-te-deja-kelp-el-rastro-que-pide-el-articulo-50)

- [Sources](https://kelp.work/en/blog/ai-act-article-50-agencies#fuentes)

From 2 August 2026 your agency applies **two visible labels** : one on the deepfakes it produces (images, audio or video that resemble real people, objects, places or events) and another on AI-generated text it publishes to inform the public on matters of public interest. The invisible technical marking in the file is not your job: it falls on whoever sells you the model. You are the “deployer”, and you are responsible even when the work comes from a client.

The date has passed and the instructions exist. On 20 July 2026 the European Commission published 51 pages of guidelines on how to apply Article 50, and on 10 June 2026 a code of practice with a set of icons you can use as they are. What is missing is the translation: what all of this means for a Spanish agency that produces content for clients.

## Do I have to label everything I make with AI?

No. When the agency is the one using the tool, Article 50 **only covers two cases** :

- deepfakes: images, audio or video generated or manipulated by AI that resemble something real and could pass as authentic (Article 50(4), first subparagraph)

- text published to inform the public on matters of public interest (Article 50(4), second subparagraph)

The third case, machine-readable marking, falls on the provider of the system: OpenAI, Google, Adobe or whoever sells it to you (Article 50(2)). Systems already on the market before 2 August 2026 have until 2 December 2026 for that marking, and that deadline is the provider's, not yours (Article 111(4), added by Regulation (EU) 2026/1744). You only become a provider if you modify a system and put it into service under your name or brand; generating content with a third-party tool **does not make you a provider** .

The guidelines settle almost every question an agency has, with examples.

Outside Article 50(4):

- advertising copy and product descriptions, as long as they make no claims about health, consumer safety or sustainability

- the report a consultancy gives its client on how to comply with a regulation

- internal communications and anything posted on the intranet, because it is not “published”

- fiction: novels, scripts, video games

Inside:

- an AI-generated summary of an article about a city council decision

- an article on a lifestyle website, manipulated with AI, that compares diets and their effects on a disease

- a corporate report with investor information published on a listed company's website

- a storm warning on a meteorological institute's social media profile

Two details that cost money. **A person has to be able to see the label** : you cannot rely on the invisible watermark the provider puts in the file, because it cannot be perceived without tools. And you do not have to label retroactively what has already been published, but text you generated in July and publish in September does need a label.

## Who is responsible for a client's content, the agency or the client?

**The agency, by default.** The guidelines use this example: a company that simply commissions an advert from an agency, without deciding or controlling whether the agency uses AI in production, is not the deployer. The agency is, because it decides what the system is used for and how.

Three practical consequences follow:

- your employees and freelancers are not separately liable: the agency is liable as a legal entity, also when it subcontracts

- if the client does decide and control the use of AI, the client is the deployer, and it is worth putting that in writing

- the media outlet, platform or distributor that only disseminates the content is not the deployer, but it can strip your label when it recompresses or crops

That third point is the one that goes into the contract. The guidelines expect the deployer to take proportionate measures so that the label reaches the public visibly at first contact, and they expressly mention contractual terms with distribution partners. In practice, the useful clause is not “the client assumes responsibility”, which does not release you; it is the one that obliges whoever publishes to **keep the label** .

## What is a deepfake under the regulation?

Image, audio or video content generated or manipulated by AI that resembles real people, objects, places, entities or events and could falsely appear to someone to be authentic (Article 3(60)). The Spanish version of the regulation first said “ultrasuplantación” and a corrigendum changed it to “ultrafalsificación”; in everyday speech it is a deepfake.

These are deepfakes, according to the Commission's examples:

- a video with an AI-generated celebrity or influencer in an advert

- a realistic synthetic avatar of the CEO congratulating staff

- a product image in an advert or on packaging that makes the product look different, more attractive or better quality than it is

These are not:

- a real car on an AI-generated background, as long as the advert does not mislead about the product

- colour correction, noise reduction, reframing or background replacement for aesthetic purposes

- the impossible: dragons, elephants driving, mice arguing about cheese

If the piece is part of an evidently creative, satirical, artistic or fictional work, the obligation is lighter: it is enough to disclose it in a way that does not spoil the work, for example in the credits, the information sheet or the post.

## What fines apply and who imposes them in Spain?

Up to €15 million or 3% of worldwide turnover for the previous financial year, whichever is higher (Article 99(4)(g)). If you are an SME, the lower of the two applies (Article 99(6)): for an agency with a turnover of €2 million, **the ceiling is €60,000** , not €15 million. Anyone can file a complaint (Article 85), and having implemented the commitments of the code of practice can count as a mitigating factor when the amount is set.

Who imposes fines: the market surveillance authority each Member State designates. In Spain it is the Spanish AI Supervisory Agency (AESIA), created by the seventh additional provision of Law 28/2022 (the Startups Act) with “administrative, inspection and sanctioning” powers, and with statutes approved by Royal Decree 729/2023. As of 27 August 2026, the Spanish law that sets out the penalty regime for the regulation has not been published in the BOE (Spain's Official State Gazette), so the applicable amounts are those of the European regulation. The Spanish Data Protection Agency (AEPD) stays in the picture: where personal data is involved, the GDPR continues to apply in parallel and Article 50 does not displace it.

## What do I do this week?

- List what you produce with AI and sort it into three boxes: deepfakes, public-interest text and everything else. Only the first two need a label.

- Download the Commission's “AI” icon and decide where it goes in each format. It must be visible at first contact, without anyone having to click.

- Review the editorial calendar. Text generated before 2 August and published after it needs a label.

- Write the internal process on one page: who decides whether something is a deepfake, who applies the label and who checks it.

- If you rely on the human review exception, give it a name and a face. Require real fact-checking, not a style pass.

- Publish on your website who holds editorial responsibility, with their contact details. Without that, the exception does not hold.

- Change the contract clause: whoever publishes keeps the label.

- Train the team and the freelancers. Ten minutes and three examples are enough to start.

- Decide whether to sign the code of practice. By the end of July 2026 about 190 organisations had signed it.

## How does Kelp give you the audit trail Article 50 asks for?

There is one piece the list above does not cover, and it is the first thing AESIA will ask for if it makes enquiries: **the audit trail** . The label is already visible; what AESIA will want to see is what lies behind it: what was generated with AI, with which system, who reviewed the output and which delivery it ended up in. That record almost never exists, because keeping it by hand is the kind of task no agency does in a delivery week.

Kelp is the AI for agencies, consultancies and professional services firms, and it **keeps that trail by default** . AI work goes through Kelp, so the firm's memory records what was generated, with which instruction, who signed it off and which client it was delivered to. When the question comes, the record already exists, without anyone filling in a separate document.

It also solves the step before, the one the internal process in point 4 does not fix on its own: today, in most firms, each person uses their own ChatGPT, and that use leaves no trail at all. With Kelp, AI works in the firm's official workspace: with permissions by role and by client, with each client's information kept separate and with your sign-off before anything important goes out. The internal process stops being a document that relies on everyone's memory: it is followed automatically, because it is built into the tool.

Kelp operates in compliance with the EU AI Act and the GDPR and is certified to ISO 42001, the standard for responsible AI management that very few companies in Spain hold. How it works inside: [Memory and judgement](https://kelp.work/en/memory) and [Security](https://kelp.work/en/security).

## Sources

- [Regulation (EU) 2024/1689, consolidated text as of 27 July 2026eur-lex.europa.eu](https://eur-lex.europa.eu/legal-content/ES/TXT/?uri=CELEX:02024R1689-20260727)

- [Regulation (EU) 2026/1744, which amends itdata.europa.eu](http://data.europa.eu/eli/reg/2026/1744/oj)

- [Commission guidelines on Article 50, C(2026) 5054digital-strategy.ec.europa.eu](https://digital-strategy.ec.europa.eu/en/library/guidelines-transparency-obligations-providers-and-deployers-ai-systems)

- [code of practice and icon setdigital-strategy.ec.europa.eu](https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-content)

- [Law 28/2022, which creates AESIAboe.es](https://www.boe.es/eli/es/l/2022/12/21/28/con)

- [Royal Decree 729/2023, AESIA statutesboe.es](https://www.boe.es/eli/es/rd/2023/08/22/729)

This is general information about a regulation, not legal advice. Before changing contracts or processes, check with your lawyer.

**[Berni Bouzas](https://www.linkedin.com/in/berni-bouzas)**

Builds Kelp at Kelp Labs in Madrid, with Spanish professional services firms.

Published on 27 August 2026

This blog may have been written, reviewed or edited with AI: ours, Kelp.

### Get the next one

We write when we publish a new piece. No weekly newsletter or press round-ups.

Only to tell you about new pieces. You can unsubscribe at any time.

## Shall we look at it with your case?

Half an hour on your real operation: what you can automate, what you can't and what you still need to document.

[Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)