# Blog > Questions from agencies, consultancies and professional services firms, answered with the regulation and the sources in view. *Source: · Kelp Labs, Madrid.* [Kelp](https://kelp.work/en/)Blog Questions from agencies, consultancies and professional services firms, answered with the sources in view. ## [What does Article 50 of the AI Act require of your agency from 2 August 2026?](https://kelp.work/en/blog/ai-act-article-50-agencies) Article 50 of the AI Act already applies: which content needs a label, who is responsible when the work is for a client and what fines AESIA imposes. **Berni Bouzas** 27 August 2026 · 9 min [Read the piece →](https://kelp.work/en/blog/ai-act-article-50-agencies) The questions it answers - [01Do I have to label everything I make with AI?](https://kelp.work/en/blog/ai-act-article-50-agencies#tengo-que-etiquetar-todo-lo-que-hago-con-ia) - [02Who is responsible for a client's content, the agency or the client?](https://kelp.work/en/blog/ai-act-article-50-agencies#quien-responde-del-contenido-de-un-cliente-la-agencia-o-el-c) - [03What is a deepfake under the regulation?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-es-una-ultrafalsificacion-deepfake-segun-el-reglamento) - [04What fines apply and who imposes them in Spain?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-multas-hay-y-quien-las-pone-en-espana) - [05What do I do this week?](https://kelp.work/en/blog/ai-act-article-50-agencies#que-hago-esta-semana) - [06How does Kelp give you the audit trail Article 50 asks for?](https://kelp.work/en/blog/ai-act-article-50-agencies#como-te-deja-kelp-el-rastro-que-pide-el-articulo-50) ### Get the next one We write when we publish a new piece. No weekly newsletter or press round-ups. Only to tell you about new pieces. You can unsubscribe at any time. Follow via RSS or in markdown. This blog may have been written, reviewed or edited with AI: ours, Kelp. ## Shall we look at it with your case? Half an hour on your real operation: what you can automate, what you can't and what you still need to document. [Tailored demo →](mailto:hola@kelp.work?subject=Demo%20de%20Kelp)